Women in Direct Marketing (WDM), an organisation which ‘aims to help women at every level in direct marketing to develop their full potential and to achieve their personal and professional ambitions’, has launched a website, located at www.wdm-uk.org.The site provides information about the organisation, as well as listing social events, training, networking and citing female-related… Continue reading Direct Marketing Website For Women
After the departure of its editor in August (see Newsline), the IPC title Muzik has found a replacement for the position in the form of Ben Turner.Ben Turner is the youngest-ever editor at IPC, at the tender age of 24. He has been with IPC since 1989, when he was taken on for work experience,… Continue reading Changes At IPC
ITV sales house, Laser, has unveiled its new identity as Granada Mediasales. The change of name and logo is designed to associate the sales operation with the ‘strength of the Granada name’, according to Mick Desmond, chief executive.The new branding was developed by Manchester-based creative agency, Tucker Clarke Williams. An advertising campaign will officially launch… Continue reading Laser Becomes Granada Mediasales
Sweden will try to press for stricter rules on advertising to children when they assume the Presidency of the EU in 2001, said the Swedish under-secretary for culture, Ann-Christin Nykvist, on UK national radio last week. The UK Advertising Association’s Director-General Andrew Brown said that this was a restriction of commercial rights which would deprive… Continue reading EU: Sweden stirs controversy
Los Angeles City Council has passed a law which will result in tobacco and alcohol ads being removed from 98% of the city’s billboards. The Council voted unanimously on a ban that includes billboards, foodstore windows and outdoor venues within 1,000 feet of schools, parks and residential areas.
In 1983, less than half the population said that they would ever go to the cinema; last year three quarters of the UK visited the big screen at some point during the year. It seems that the movies have found a place in Britons’ hearts and it currently shows little sign of waning.Excepting a little… Continue reading Cinema Puts Bums On Seats
The first full week’s data on the viewing of TV3, the new Irish TV channel (see Newsline) has been made available by The Media Bureau. TV3 is described as having got off to ‘an impressive start’, with some 75% of adults currently capable of receiving the channel having at least looked at the station.The channel… Continue reading TV3’s First Week Performance
The Austrian Presidency and the Commission have tried to come up with a more precise definition of public service broadcasting in the EU. However, Germany has called for greater account to be taken of subsidiarity, believing that public sector broadcasting comes under the national competence of the MS. A spokesman for the Presidency said that… Continue reading EU: Public Service Broadcasting
The WPP group and its member companies today launched BRANDZ, a research tool that helps clients to evaluate and develop their brands worldwide. The method analyses consumer loyalty and is capable of predicting likely changes in market share.WPP invested $6 million on the initial stages of this consumer market research study which quantifies the strength… Continue reading WPP Launches New Research
The Advertising Association has updated its position on commercial communication, to be considered in the context of the EP’s consideration of the Follow-Up Communication on Commercial Communications. The Advertising Association’s letter to Jessica Larive MEP, the EP Rapporteur, stresses the urgent need for the Commission to back its words with actions, especially when considering the… Continue reading UK: AA agrees new position for EP
