According to unofficial overnight figures from ITV, last night’s World Cup match between England and Romania attracted an average audience of 19.4 million and a share of viewing of 71%. ITV claims that viewing peaked at 21.6 million for the last quarter of an hour of the match.These figures do not record viewing outside the… Continue reading England v Romania Attracts 20 Million
According to research by GfK Great Britain, which had responses from 16,691 households in 14 European countries, the British have the highest opinion of advertising both as a means of entertainment and of information. More than 75 per cent of British people find advertising entertaining, 80 per cent and more think it is useful to… Continue reading UK: Brits have positive attitude
New research by Taylor Nelson Sofres into World Cup sponsorship suggests that for 69 per cent of people sponsorship would make no difference to their likely use of a product. Not good news for the thirteen or so official World Cup ’98 sponsors and the numerous brands which have ‘unofficially’ associated themselves with the sport… Continue reading Sponsorship May Have Just The Effect You’re Not Looking For
The Canadian government is preparing to phase out the sponsorship by tobacco companies of sporting and cultural events over the next five years. Under amendments to the Tobacco Act, tobacco manufacturers during the five years’ grace period will be permitted only to have on-site advertising which restricts brand names and logos to the “bottom 10… Continue reading CAN: Sponsorship to be phased out
The volume of direct mail in the UK has exceeded one billion items in three months for the first time. According to the Direct Mail Information Service the period January-March (inclusive) 1998 saw 1.1 billion pieces of mail posted, almost 18 per cent more than for the same period in 1997, while total expenditure was,… Continue reading UK: Direct mail soars again
The US Senate has killed off a bill which would have enabled the Food and Drug Administration (FDA) to regulate tobacco as a drug, and given federal authorities the right severely to circumscribe the advertising of tobacco products. The defeat for the bill is being widely seen as a victory for the tobacco industry, but… Continue reading US: Anti-smoking bill dies
The Radio Advertising Bureau (RAB) is calling for entries for its 1998 Aerial Awards. The Aerials are the UK commercial radio industry’s awards for outstanding radio creativity. This year’s ceremony will take place on 22 October at BAFTA.Advertisers must submit their entries before 10 July and can request a call for entries pack which includes… Continue reading Aerial Awards 1998 Call For Entries
The Commission has adopted a Communication recommending that no new taxes be levied on electronically-conducted business or trade within the EU. It also proposes a number of guidelines intended to serve as a basis for discussions with all parties interested in the development of electronic commerce. The aim is to ensure that taxation is certain,… Continue reading EU: Communication on taxation
At the infringement meeting of the EC, held on 18 June, the case concerning Polygram was accepted and was to be discussed at the meeting of chefs de cabinet on Monday 22 June. However there was insufficient support for pursuing both the Loi Evin and Greek toys’ cases. There was strong opposition from Santer, Papoutsis,… Continue reading EU: Bad news on infringement cases
Italian advertising revenues this year should rise 7-8 per cent in real terms, fuelled by expansionary drives by telecoms companies, banks, financial services and other consumer firms.
