On 1 September The Guardian launches its new advertsing campaign with a series of posters, to be followed by a TV and press adveritising campaign.Running throughout the autumn, the campaign emphasises the publication’s freedom as a result of being owned by the non-profit making Scott Trust. Partners BDDH advertising agency created the campaign, portaying The… Continue reading Guardian Breaks Open New Advertising Campaign
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.Yet again all but Women recorded an increase in impacts for ITV year on year for July. Adults’ impacts were up 2% to 23,231 for ITV.… Continue reading TV Round-Up – July 1998
The editor of Muzik, who goes by the name Push, is leaving the title at the end of the week. Push has been with Muzik for the three years since its launch (see Newsline), and a year prior to that.He told Newsline yesterday: “Four years is a long time, and I just feel that I… Continue reading Muzik Editor Pushes Off
Although the concept of e-commerce is rapidly becoming as popular in Europe as in the US, US retailers are still far more aware of how best to exploit its full potential.According to a new survey-based report by strategic analyst Datamonitor, entitled Consumer E-commerce Markets Across Europe And The US, sharp contrasts still exist between the… Continue reading US Leads Europe In Exploiting E-Commerce Potential
Revenue Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3%, C4’s rose by 2.8%, and C5 revenue rose by 13.4% year on year. GMTV continues to lose ad… Continue reading TV Round-Up – July 1998
McDonalds has bought a national radio ad campaign using GWR’s Network Spot which covers the Group’s 31 AM and FM stations.GWR sales house Opus, unveiled the Network Spot in April this year (see GWR’s Opus Launches New Ad Plan) to offer advertisers a one minute prime-time spot just after the news between 11am and 6pm… Continue reading McDonalds Buys Opus Network Spot
UKTV has confirmed that its new music and comedy channel, UK Play, will be launching on the Sky Digital platform on 10 October. It is expected that the channel will sign a carriage deal with On Digital, the digital terrestrial broadcaster.UK Play will target a 16-24 year old audience with a mix of original and… Continue reading UK Play Will Run On Sky Digital From 10 October
Monday A TV Round-Up For July will be available on Newsline and, for subscribers, a more detailed version will be available in the Terrestrial TV features list.Wednesday VNU Business Publications releases interim financial results.An MRG meeting covering masthead television will be held at 6:00pm at Leo Burnett. The first presentation, entitled Still Protecting The Viewer?,… Continue reading The Week Ahead
Agency estimates for July 1998 put total terrestrial TV ad revenue at £165.10 million, with year on year rises for ITV, Channel 4, Channel 5 and a loss for GMTV.ITV’s total revenue was up by 2.3% to £118.95 million, C4’s rose by 2.8% to £37 million, and C5’s stood at £9.15 million – a rise… Continue reading TV Revenue – July 1998
Discovery Networks Europe has revealed that the Sky Digital service is to broadcast its three new channels.The channels are Discovery Sci-Trek, Discovery Travel and Adventure and Discovery Civilisations, and each of them will be broadcast daily from 8.00am to 2.00am, forming part of Sky Digital’s documentary features.Lastly, a UK version of its Animal Planet channel… Continue reading Discovery Reveals Three Digital Channels
