The Direct Marketing Association has announced direct marketing expenditure to be £7.2 billion in 1997. The 1998 Census Of Direct Marketing shows that expenditure is set to continue growing throughout 1998.The three largest growth areas were outdoor/transport, contract magazines and new media. Direct marketing in new media has almost doubled since 1995.Chief executive of DMA,… Continue reading DMA Announce Direct Marketing Expenditure Figures
http://www.erack.com/EMAP Consumer Online (ECO), publisher of websites for FHM, New Woman and Q, amongst others, has appointed internet advertising specialist, DoubleClick, to sell banner ads across its eight websites.ECO’s publishing director, Katarina Strupinska, said: “EMAP provides banner advertisers with unique, branded environments across its leading magazine websites and DoubleClick has a world-class reputation and proven… Continue reading EMAP Consumer Online Hires DoubleClick To Sell Banner Ads
Following speculation (see Scottish Media Gets Results), the Scottish Media Group (SMG) has confirmed that it is planning to launch a new Sunday newspaper. The title will be edited by Andrew Jaspan, formerly of the Sunday Times, Scotland On Sunday and The Observer.The decision to launch another Sunday was made following extensive research which, according… Continue reading Scottish Media To Launch New Sunday Paper
A disagreement has escalated between Hello! magazine and the publisher of OK Magazine, Northern & Shell (N&S), which has led to Hello! launching legal proceedings against its rival.Northern & Shell circulated a letter a couple of weeks ago to advertisers and the trade press, which showed that OK has enjoyed a year-on-year increase of 50%… Continue reading Battle Of The Gossips
The British public is more interested in watching wildlife on television than sex, say the results of a survey conducted for Pace Micro Technology by Gallup, published today. 44% of people surveyed claimed they would be prepared to pay extra to watch wildlife programmes, when only 11% would pay to watch erotic programming.More men would… Continue reading British Prefer Wildlife To Sex On TV, Says Survey
Shares bounced back up again today after yesterday’s heavy losses caused by disappointment at the cut in interest rates by the Bank of England (see Interest Rates Cut By 0.25%) and further turmoil on overseas markets.The FTSE-100 Index of top shares stood up 57.4 at 4,756.3 within moments of opening.
CNN is to launch a new consumer magazine called CNN Traveller which is aimed at those working in business and interested in travel. The title, which launches on 13 October, is being published by Highbury House, publishers of Sports Illustrated Swimsuit.For the first issue the magazine has signed up international advertisers including British Airways and… Continue reading CNN Moves Into Consumer Publishing
The Office of Fair Trading (OFT) has put BSkyB’s bid for Manchester United (see Manchester Utd Board Accepts £625m Offer From Sky) into extra time following a flood of complaints from fans, it has emerged.After receiving 350 responses from fans and shareholders, the OFT has extended its review by 15 working days to give the… Continue reading United Bid Faces Longer Review
BBC Magazines today launched a new magazine for 6-10 year olds, called BBC SMart, which is closely tied in with the art and design-based BBC television programme. The monthly title will sell at £1.50.Gillian Laskier, director of BBC Worldwide’s Family Publishing Group, says: “In these days of high tech computer technology, we believe children still… Continue reading BBC Worldwide Launches New Children’s Mag
EMAP announces some internal restructuring today in an effort to focus more on strategic opportunities in UK consumer and international markets.The group’s chief executive, Kevin Hand, reported that Tom Maloney, executive director, is to take overall responsibility for EMAP’s consumer media in the UK as well as maintaining his current duties, and will have Tim… Continue reading EMAP Develops Strategy For Consumer And International Markets
