The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
The launch of Chelsea Football Club’s monthly publication at this moment in the team’s career begs the question of just what language will it be written in? ‘Fashionable’ Chelsea have endorsed expensive foreign imports more than any other Premiership football team and this is reflected in the magazine’s image. It is glossy and stylish in… Continue reading First Issue Review – Chelsea Official Magazine
The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
Following the appointment of a new editor, Roger Alton (see Newsline), Paul Webster has moved up from assistant foreign editor to deputy editor on The Observer.Roger Alton commented: “Not only is Paul one of the best news people around, with wide experience of both domestic and foreign, he is also hugely liked. I enjoyed working… Continue reading Deputy Editor to Follow Alton On The Observer
ABC//electronic released figures this week which names BBC Online as the most visited UK content website.The audit period for June 1998 recorded 34,852,743 million page impressions for BBC Online, which is a 64% increase on the March audit figures.Mark Frost, head of BBC Online said, “BBC Online has acheived incredible success in just eight months.… Continue reading BBC Online Makes A Big Impression
TDI, the UK outdoor advertising company, are marketing the sponsorship package for the Millenium Dome tube station, North Greenwich. The opportunity offers blanket advertising coverage in the new Jubilee Line station, and marks the first time that a whole tube station, including the London Underground logo, can be used to promote a particular product.The 24-month… Continue reading Million Pound Millenium Dome Tube Deal
The launch of Richard Branson’s Virgin Online Megastore has been postponed in order to develop a more sophisticated online sales initiative.The Megastore is planning to launch on the internet with a wave of other retailers going online (see Newsline), and with internet retailing accelerating rapidly in the music and video sectors.Virgin Megastores: 0181 400 4000
Alongside the unveiling of half-year financial results yesterday (see Pearson Profits Remain Strong), Pearson chief executive, Marjorie Scardino, is also reported to have confirmed that the group is looking to dispose of its stake in satellite broadcaster BSkyB.Pearson holds only 3% of BSkyB, but it is expected that a sale may fetch over £220 million,… Continue reading Pearson Looks To Sell BSkyB Stake
The Greek TV toy ad ban remains at issue as the Commission continues its period of consultation on wider aspects of children’s advertising in connection with the Article 169 procedure initiated by European toy manufacturers. It is understood that Commissioner Monti wishes to return to the Commission with enough information and research data to be… Continue reading EU: Toy ads consultation continues
