The Advertising Association has published the Lifestyle 1998 Pocket Book. The book contains statistical snapshots of the British public’s lifestyles.As with the Regional Marketing Pocketbook, also published this week (see 1998 Regional Marketing Pocket Book Published), the information is primarily aimed at marketers and advertisers.The book is published by NTC Publications and can be obtained… Continue reading Advertising Association Publishes Lifestyle Pocket Book
Licensees in ten local cable delivery franchise areas have asked the Independent Television Commission (ITC) to re-advertise their franchises on a non-exclusive basis. If these existing licensees apply by 3 August 1998, the ITC will aim to ‘fast track’ the consideration of the applications so that their new licences may be in force by the… Continue reading ITC To Advertise 10 Local Cable Delivery Franchises
Commenting on press speculation over moves to offer small premium channel packages, a spokesperson for BSkyB this afternoon said that the company had no completed plans for the structure and price of digital satellite television channels.He claimed that the volume of different channels which will be available may mean that a variety of packages will… Continue reading Sky Says It Is Still Looking Into Package Structure
The media and leisure group, Granada, is planning on selling its 10.8% stake in BSkyB within the next five years.As Sky winds up to its ‘hard’ digital launch this summer, a conflict of interest grows for Granada: Sky’s digital rival, terrestrial broadcaster British Digital Broadcasting (BDB), is 50% owned by Granada.A spokesperson for the group… Continue reading Granada Looks At 5 Years To Sell BSkyB Stake
An new internet-TV venture that could threaten free, controlled distribution business press has been set up with £4.5 million of private investment. The company, NMTV, is described by its chief executive, Rob Lewis, as, “a new era in European broadcasting, marking Europe’s first and only internet-based business TV network.”NMTV plans to fire personalised, cutting-edge business… Continue reading NMTV – A New Era In European Broadcasting?
Total national newspaper circulation was down by 3.3% year on year for the ABC period December 1997 – May 1998, from 28.2 million to 27.3 million. This loss is even greater than the previous six month ABC period which showed a 3.1% fall in total circulation year on year.National Newspaper December-May Year on Year ABC… Continue reading National Newspaper ABC Summary – May 1998
Advertisements for two local radio licences in North and North-West London have been deferred until October to allow Radio Authority engineers to identify the availability of a second frequency.The original advertisements for the licences were scheduled for this month. The new planned closing date for applications is February 1999.Radio Authority: 0171 405 7058
ITV sales house Laser has produced research which shows that two thirds of women will watch some or all of the World Cup matches which began yesterday. Half will watch the final, and two thirds will watch the final if England is in it.The survey also found that 40% of women watch football regularly, and… Continue reading Women Do Like Football, Says Laser
The Monopolies and Mergers Commission (MMC) yesterday cleared the proposed takeover of Home Counties Newspapers by Johnston Press, but in the time it took to conduct the investigation Home Counties had accepted a rival offer from Eastern Counties Newspapers (see Home Counties Surprise Sell To Eastern).It is believed that Johnston may call for a review… Continue reading Too Late For Johnston’s MMC Clearance
Emap Elan’s New Woman has been completely redesigned following its award of PPA Consumer Magazine of the Year last month (see New Woman Wins Consumer Mag Of The Year At PPA Awards).Despite the title’s success at the PPA Awards, editor Dawn Bébe says, “We must keep modernising the brand… there’s always more to be done…… Continue reading New Woman Gets New Look
