According to a study by US marketing information group, JD Power and Associates, cable TV companies gained three times as many new subscribers to pay-TV as BSkyB in the last twelve months. The company says that customers are choosing cable rather than satellite “because of a desire for better price and a dislike of satellite… Continue reading Cable Leads Pay-TV Market, Says Survey
The Independent Television Commission (ITC) has said that it may become involved in an investigation of a second allegedly faked Carlton documentary, following an ‘exposure’ by The Guardian earlier this week.The documentary, Inside Castro’s Cuba, was accused by The Guardian of portraying Cuban Government archive footage of Castro as an exclusive Carlton interview. The ITC… Continue reading Carlton May Face Second ITC Inquiry
As expected the Government has voted against adding Clause 19 to the Competition Bill (see Government To Vote On Predatory Pricing). The Clause was proposed by the House of Lords to prevent the use of predatory pricing by national newspaper publishers.However, the Government believes that existing rules are sufficient to prevent anti-competitive behaviour.Protesters to this… Continue reading Government Rejects Predatory Pricing Clause
For the first time the Independent Television Commission (ITC) has set a minimum size for superimposed text which explains or qualifies offers in television advertisements.It says that, “text must be clearly legible and held long enough for the full message to be read by the average viewer on a standard domestic television set.”The Commission says… Continue reading Ads’ Superimposed Text Must Be Clearly Legible, Says ITC
IPC Magazines’ Ideal Home has announced the resignation of its editor-in-chief, Sally O’Sullivan.IPC says that O’Sullivan was instrumental in the magazine’s relaunch in June 1996 which was instigated to ‘turn around its declining sales base’. The title’s circulation, however, has not dramatically improved according to ABC figures.O’Sullivan says: “I have enormously enjoyed my two and… Continue reading Ideal Home Loses Editor-In-Chief
BSkyB has unveiled the logo which will be used to brand all its digital satellite communications businesses. The logo, along with a similarly redesigned corporate image, will be used on Sky as from yesterday.The new digital logo, seen here, was designed by The Clinic from a brief by Sky’s marketing team. It is intended to… Continue reading Sky Unveils Digital Logo
Media and leisure group Granada has today announced half-year pre-tax profits of £274 million, up from £243 million for the same period last year. Turnover for the group was up 12% to £1.93 billion. Earnings per share stood at 21p, up 10%.Charles Allen, chief executive at Granada, said: “The Group continues to fire on all… Continue reading Granada Pre-Tax Profits Up 13% To £274m
A poster ad which read “61% of children aged 12 have had sex” has caused the Advertising Standards Authority (ASA) to issue warnings about the use of ‘teaser’ advertisements.The advertisement in question, inviting people to a debate on social issues, went on to state that the statistic was a hypothetical fact of the future. Techniques… Continue reading ASA Is Concerned About Advertisers’ Teasing
Rupert Murdoch’s News International announced yesterday that it would be investing in Kelvin MacKenzie’s bid consortium for Talk Radio. It is to become a 20% shareholder in the consortium, which is the maximum allowed by broadcasting legislation.MacKenzie yesterday announced that he was leaving his deputy chief executive post at the Mirror Group in order to… Continue reading Murdoch Backs MacKenzie’s Talk Project
BT has announced plans to offer access to the internet without the need to subscribe to a service provider. A trial of the service is to begin in Northern Ireland, prior to a national roll-out in September.Access will operate on a pay-as-you-use basis and is designed to allow people to sample the internet at low-cost… Continue reading BT To Offer Internet Access For All
