A new report by the Media Intelligence Bulletin (MIB) claims that the electronic programme guides (EPGs) which are to be launched alongside digital television will prove to be key areas of revenue and profit. MIB’s managing editor, Emmett Power, believes that EPGs will dominate digital and web-enhanced television in the same way as ‘portal’ sites… Continue reading EPGs Will Be A £1bn Industry By 2002, Says Survey
French outdoor advertiser JC Decaux is set to sue rival UK outdoor advertiser, More Group, for £1 million. This development comes just days before the Office of Fair Trading is to announce its review of the proposed £475 million takeover of More by Decaux (see OFT To Consider Decaux/More Merger Further).The legal action stems from… Continue reading Decaux To Take Civil Action Against More Group
ITV’s marketing and commercial director John Hardie has announced a major change in the way ITV is promoted with the setting up of a new central operation for the production of all networked on-air promotions.Based in London at the London Studios, the Network Promotions Unit will report to Hardie and be led by Steve Allen,… Continue reading ITV Sets Up Centralised Promotions Unit
ITV told the Montreux Golden Rose Festival yesterday that it is planning the launch of a new game show with a prize of £1 million. The show, to be called Who Wants To Be A Millionaire?, is hoping to provide competition to the BBC’s National Lottery coverage.ITV claims that the programme will be upmarket and… Continue reading ITV Plans £1 Million Game Show
The ITV Network Centre has said that it is on course to meet its peaktime average share target of 38% for this year. In its review of 1997 the Network also warns however that “because of the lead times in programme creation, much of 1998 will be a transitionary year.”In the document John Hardie, marketing… Continue reading ITV ‘On Course’ To Meet Targets
The IPA’s annual report claims that UK advertising agencies enjoyed their fourth year of recovery following a recession at the start of the decade.During last year, the IPA consolidated its cooperation with ISBA through a number of joint projects, negotiations and seminars. An agency trainers network was launched by the IPA so that member agencies… Continue reading IPA Annual Report Finds Ad Agencies In Positive Mood
The big-wigs who guard the coffers of the big money music industry are currently in a panic over the disappearance of their profits down illegal websites that are distributing their wares via the internet for free. With the development of what is called MP3 technology (stemming from MPEG 1 Layer 3) CD recordings can now… Continue reading Web Round-Up – W/E 01/05/98
Revenue Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share… Continue reading TV Round-Up – March
IDG has launched a new Playstation title called Playstation Zone, joining the Playstation Pro magazine it already publishes. The 132-page glossy has an initial print-run of 60,000 and a cover-price of £2.99. It is aimed primarily at males between the ages of 14 and 24.For a round-up of the computer magazine market subscribers should access… Continue reading New Playstation Magazine From IDG
Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).The ad industry will be pleased with the fact that a number of ITV audiences and all of C4’s showed… Continue reading TV Round-Up – March
