The PPA, ISBA and IPA launched their joint magazine and newspaper supplements readership survey this morning. The Quality of Reading Survey (QRS) has been designed to give advertisers more detailed information on reader behaviour over the ‘life’ of a magazine or newspaper supplement.The core of the QRS is a measure called Page Exposures (PEX). PEX… Continue reading Quality of Reading Survey Launched Today
Test match cricket and most World Cup games are expected to become ‘unprotected’ by a change to the legislation that currently states they must be broadcast for free to terrestrial viewers. An advisory group appointed to assist Culture, Media and Sport Secretary Chris Smith in making the revisions published its recommendations on Friday.The committee, which… Continue reading Free TV Sports Coverage Revised By Government Committee
Telewest Communications, the UK’s second largest cable operator, has announced a rise in pre-tax losses from £249.9 million to £309.9 million for 1997. Turnover, however, rose 33% to £386m.Telewest also said that it was in talks with a number of companies regarding the launch of digital cable services. It expects to be able to reveal… Continue reading Losses Deepen At Telewest
The launch of Merseyside’s new alternative dance and rock station, 107 Crash FM, is to be sponsored by Guinness in a £100,000 advertising launch campaign.The Guinness promotion will appear on buses, TV, cinema and in the press as well as at the gigs and concerts which are planned for the first six weeks of broadcasting.… Continue reading Liverpool’s Crash FM Launch Endorsed By Guinness
Finally we say “Goodbye” to another series of Casualty, making Saturday nights in marginally less depressing. Everything the BBC churned out in its first Casualty-free night seemed to be more upbeat, even the National Lottery. With Wogan at the helm, things could have gone one way really: better than any of the previous shamozzle of… Continue reading TV Viewing Summary W/E 08/03/98
According to a new Informer survey by Universal Truths, Channel 5 is the first channel that viewers would give up if one of their channels had to go. The Omnibus survey of 1000 adults showed that 43% of those who could receive the channel said it would be the first to go.This compares with 20%… Continue reading Channel 5 Would Be First For The Chop, Says Survey
Velocity, the new free bar and club magazine from Chronos, will be launching on 25 March (subscribers see Chronos Publishing To Launch Bar And Club Listings Mag).The weekly title will be published across London every Wednesday.Chronos: 0171 296 6000
IPC Magazines has announced that Heather Love, the publishing director of a number of titles including Options and Marie Claire, has resigned from the company.Love says that the decision to leave IPC was not easy and that she will continue to work in the publishing business in a consultative capacity.IPC Magazines is currently looking for… Continue reading IPC Publishing Director Leaves The Company
There was very little year on year change among most paid-for regional titles for this period. Overall for July-December 1997 there were 8.883 million copies sold, up 0.21% on the previous year. Among the top ten paid-for titles in the UK by circulation, the daily Manchester Evening News showed the biggest increase with a rise… Continue reading Regional ABCs and VFDs July – December 1997
http://www.itvf1.com/It seems that the good people at F1 Racing magazine and ITV have teamed up to provide a pretty comprehensive guide to the Grand Prix F1 championship without any assistance from advertisers’ money. They must have produced the site out of the goodness of their hearts as there is not a single ad on the… Continue reading Website Of The Week – ITV Formula 1 Site
