Publishers of FHM, EMAP Metro, have confirmed the launch of a bi-annual men’s fashion magazine called FHM Collections.EMAP claims that research into the FHM brand revealed it to be the magazine most widely associated with ‘quality fashion’ and that no existing fashion title was “servicing the requirements of the large numbers of modern men interested… Continue reading EMAP Metro Launches FHM Collections
Dean Weller, ex-strategic planning director at The Media Business, has teamed up with The Media Shop to create a new start-up company dedicated to handling children’s advertising. The First Age Media Company opened yesterday and is currently finalising projects with a number of clients.Weller says that his interest has always been in kids’ advertising which… Continue reading First Age Media Company To Target Children
The ITC received over 100 complaints from viewers over the JWT ad for Dairylea Dunkers. 115 viewers said that the campaign, which featured an animated dinosaur dipping an actress’s head into a cheese sauce and then putting her head in its mouth, was unsuitable for broadcast during children’s programming. A substantial number also said their… Continue reading Dairylea Dunkers Upsets Viewers
According to ITC audience share figures released today, Channel 5’s audience share stands at an average of 3.2% for the 12 month period ended 31 March 1998. This compares to only 2.3% average for the 12 month period ended 31 December 1997 – only three months earlier.For the same two reporting periods BBC1 fell from… Continue reading C5 Sees Audience Share Growth
BSkyB today announced interim financial results which revealed a 5.5% fall in pre-tax profits to £203.3 million. This was caused by a slowdown in subscriber growth along with the cost of launching its digital services and the Premier League football contract. In the first three months of the year only 2,500 new dish customers were… Continue reading Profits Fall At BSkyB
The MRG has announced the results of the elections for its Committee members for 1998/9. The following people were elected or re-elected: MRG Chair Belinda Beeftink, Telmar Membership Denise Gardiner, Leo Burnett Evening Meetings/MRG Mailings Hugh Johnson, Channel 4 Education Rosemary Taylor, Rosemary Taylor & Associates Social Sophie Mallick, Carlton Television Website Alison Mayersbeth, J… Continue reading MRG Committee Election Results
A new report by brokers Merrill Lynch predicts that the overall penetration of digital pay TV will rise from 24.7% in 1997 to 49% in 2005. Of this cable companies are likely to be the leaders with a predicted penetration of 21.5%, compared with 19.5% for DTH (direct to home, ie. satellite) and 8.25% for… Continue reading Merrill Lynch Predicts pay TV Penetration Will Reach 49% By 2005
BBC Online is the most popular UK internet content site, according to the latest figures from ABC //electronic. For the period from 1 March – 31 March BBC Online received 21.222 million page impressions from 902,274 individual users.The News site, part of BBC Online, received 8.823 million impressions from 615,435 users whilst beeb@the BBC recorded… Continue reading BBC Online Records 21 Million Impressions
Internet service provider Demon Internet has been bought by Scottish Telecom, a subsidiary of ScottishPower, for £66 million.Latest estimates suggest that Demon is the fourth largest UK internet service provider, with around 130,000 subscribers. Compuserve is the largest with around 350,000 subscribers.http://www.scottishpower.co.uk
Sunday 7th June has been named as National Cinema Day, when cinemas across the country will be giving people the chance to see any film for half price.Last year 1.4 million people attended the event. This year it is sponsored by McDonald’s.
