Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.Mediapolis clients will be able to make use of the Catalyst team, but… Continue reading Mediapolis To Launch New Media Operation
The total national newspaper market experienced a year on year fall of 1.8% for September-February, with the tabloid papers again showing falls across the board.The People showed the largest drop with a fall of 9.3% while the Daily Star slipped 8.3%. The FT again performed well, with a rise of 12.2%, while the Independent On… Continue reading National Newspaper ABC Summary – February
The new Movies-on-Demand service for cable TV households, Front Row, was launched last night. The service kicked off with Jerry Maguire while forthcoming offerings in March include the sci-fi spoof Mars Attacks and romantic comedy The Preacher’s Wife.Each film will cost £2.99 and there will be up to 20 screenings a day and a choice… Continue reading Front Row Makes Its Appearance
Future Publishing has appointed Simon Haisman as the new group publisher to its music division.He replaces Steve Carey who left the company at the end of 1997. He was formerly the publisher for Guitarist, Total Guitar and Guitar Techniques. He will now be responsible for all of Future’s music titles.Future: 01225 442244
The scale of the problems facing the new owners of the Independent titles is clearly evident from the large drop in sales both newspapers have faced during the 1990s. ABC figures from 1990 to 1998 for the Independent reveal a drop in sales from 411,378 for July-December 1990 to 255,324 for August-January 1998. The Independent… Continue reading Tough Test Ahead For Independent
Dennis Publishing has launched a website for its men’s title Maxim. The site, found at http://www.maxim-magazine.co.uk, features over 2,000 pages of content from the magazine plus interactive games and quizzes. A chatroom is also provided and there is a daily news and sports digest.As a promotion, users of the site will be able to order… Continue reading Dennis Launches Maxim Website
The coalition government in Poland is considering introducing legislation to restrict advertising on television, by cutting the amount of advertising on the state-run network, TVP, from 15 hours a week to 10 hours, with reductions in each broadcasting hour; most advertising would be eliminated at weekends.
Publishing group Reed Elsevier today announced adjusted profit before tax of £823 million, up from £805 million in 1996. However, after exceptional items are deducted from the company’s pre-tax profit, it stands at just £346 million, down from £806 million in the previous year.The costs in advisors for the planned merger with Wolters Kluwer, which… Continue reading Reed Profits Lessened By Collapse Of Merger
Members of the Code Review Group of the ICC will this week (13 March) be considering final amendments to the newly revised draft direct marketing code and internet marketing guidelines.
ITV has announced a new daytime programme schedule which sees the Vanessa show move to a 9:35am slot and The Jerry Springer Show making an appearance in the afternoons.The new schedule, which begins on 23 March, will also see an extended version of This Morning and a new celebrity game show called Waffle.ITV’s new controller… Continue reading ITV Unveils New Daytime Schedule
