British Digital Broadcasting and BSkyB are believed to be holding a meeting today in an attempt to resolve the dispute over the compatibility of the companies’ set-top box decoders.It is believed that BDB requested the meeting following a writ issued against it by Sky. The writ claimed that BDB had broken a contractual agreement formed… Continue reading Sky And BDB Attempt To Settle Set-Top Box Dispute
A special analysis by Media Vision Research into film rental patterns during Euro ’96 suggests that, apart from when England and Scotland play, there may be an increase in rental transactions during the World Cup.While film rentals predictably fell by over a third on the Tuesday evening when England played Holland, there was a massive… Continue reading Video Rentals May Increase During World Cup
Chris Townsend, BSkyB’s marketing director for digital services, has left the company after just one month. He was previously commercial director at British Interactive Broadcasting.It is believed that his departure is due to the fact that there was an overlap in duties with the post of marketing director, which is temporarily held by Roger Fishman.BSkyB:… Continue reading Digital Man Leaves BSkyB
Euro MPs on two committees have declared that the Euro-Directive which bans tobacco advertising across Europe is illegal.MEPs on the Legal Affairs and Monetary Affairs committees have said that the move could not be passed as a single market, health or internal trade measure and therefore could not become law.A second vote on the subject… Continue reading Tobacco Ad Ban Illegal, According To Euro MPs
The Radio Authority is advertising a new small-scale Independent Local Radio licence to serve the town of Telford, in Shropshire.The licence is being offered on the FM waveband and is expected to cover an area with an adult population of around 115,000.The closing date for applications is 11 August 1998.RA: 0171 430 2724
London News Radio has made a deal with Air Canada which will see the airline sponsoring the International Business Bulletin on News Direct 97.3FM. The aim is to target businessmen flying to Canada.The ident will be heard four times a day, introducing and closing the twice hourly business bulletins broadcast during drivetime.The deal was negotiated… Continue reading LNR Business Bulletin Teams Up With Air Canada
The Billetts Consultancy this week launched an outdoor evaluation tool called Outdoor Tracker to help advertisers overcome what it sees as the poor distribution practices of many poster contractors.Examples which Billetts identified included an instance where the same poster for a client had been run side by side on the same road, therefore reaching exactly… Continue reading Billetts Launches Outdoor Tracker
Fledgling media planning consultancy Unity has announced that it has won the planning account for Carphone Warehouse, which has an ad budget of around £14 million.The win adds weight to the argument, first espoused by Martin Sorrell, that specialisation is the way forward for the advertising industry (subscribers see MRG Conference Dublin 1997 – Opening… Continue reading Unity Wins Major Account
BSkyB has taken legal action against British Digital Broadcasting (BDB) over the extent of compatibility of the two companies’ set-top box receiver equipment. Sky is claiming that BDB has broken a contractual stipulation agreed when BSkyB was forced to leave the BDB consortium in June last year (subscribers see BSkyB Leaves The Alliance). BDB questions… Continue reading BSkyB Issues Writs Over BDB Set-Top Boxes
Future Publishing has announced that it will be relaunching its Total Bike! magazine from the May issue, which goes on sale tomorrow.The new-look magazine, which will have a new logo and increased pagination, will now include a range of lifestyle features. These will include items on health and fitness, star profiles, fashion, travel and each… Continue reading Future Relaunches Bike Magazine
