KFC is sponsoring the Cartoon Network’s A-Z of Tom and Jerry. The partnership, which also includes off-air promotions and competitions, began last weekend.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.Cartoon Network: 0171 478 1000
Future Publishing is committing more money to support its film title Total Film following what it called an “encouraging” ABC debut (52,904 copies sold).The April issue is covermounted with the complete screenplay of Pulp Fiction and will be supported by a week long advertising campaign on Atlantic 252. The 30 second ads will be going… Continue reading Future To Invest In Total Film
One of the most surprising things in this week’s chart is that the Brit Awards failed to reach the top thirty. Despite the massive hype involved in the build up, the show was watched by a rather small 7 million. I guess it’s now become one of those events where the tabloid coverage supersedes the… Continue reading TV Viewing Summary W/E 15/02/98
Emap Radio has said that it expects to significantly improve the financial performance of Melody Radio after agreeing to buy the station for £25 million this morning (see Emap Buys Melody Radio story).In the year ended 30 September 1997 Melody had an operating profit of £0.4 million on a turnover of £3.6 million; Emap believes… Continue reading Emap Expects To Improve Melody’s Financial Performance
Thank god it’s bi-monthly. This hefty new parenting title from Beach Magazines & Publishing – ‘The world’s finest parenting magazine’, apparently – is certainly jammed full of information from start to finish, suggesting a greater pagination than the 132 available.Billed as being aimed at ‘ABC1 parents with children under the age of six who want… Continue reading First Issue Review – Junior
Total terrestrial TV revenue came in at £184.44 million in January, according to agency estimates. Of this ITV earned £130.21m, C4 earned £39.55m and GMTV brought in £4.8m. C5’s revenue appears pretty static with a figure of £9.8m.January impacts were down across the board for both ITV and C4. C4 Women impacts showed the largest… Continue reading TV Round-Up – January
Matthew Bannister has stepped down from his position as controller of Radio 1. He will be replaced by Andy Parfitt, his deputy at the station. Bannister will retain his position as director of radio at the broadcaster.Since Q2 1996 Radio 1’s weekly reach has dropped from 11 million to 9.4 million.Subscribers can access the Radio… Continue reading Bannister Steps Down As R1 Controller
The ITC has rejected Channel 5’s request for an increase in its ad minutage quota.The broadcaster, rapidly approaching its first birthday, had asked the Commission for the same amount of ad time as non-terrestrial channels enjoy (nine minutes per hour as opposed to seven for terrestrial channels).The ITC however pointed out that it had only… Continue reading ITC Rejects C5 Ad Minutage Request
The Broadcasting Standards Commission has upheld eleven viewer complaints regarding Channel 5’s screening of Natural Born Killers.Despite warnings shown before the film, which was shown after the watershed, the BSC believed that the film was “incoherent and basic decencies, including the use of language, had been disregarded.” It went on to say that it was… Continue reading BSC Upholds Complaints Against Natural Born Killers
