A new survey by Optimedia, using its InTouch tracking service, has found that the process of choosing which newspaper to read is far more complex than simply opting for the cheapest option.The survey was prompted by the battle between Rupert Murdoch and his pricing strategy for The Times and the House of Lords which has… Continue reading Newspaper Choice Goes Way Beyond Cover Price, Says Survey
Alan Totten has been appointed sales director of Xfm, and will start the post on Monday 9 March. He moves from Katz Radio Sales where he held the post of account manager for Xfm national sales.Commenting on his appointment Totten says: “At Xfm we have a tightly targeted audience which is appealing to advertisers and… Continue reading Xfm Appoints New Sales Director
A study conducted by the Daily Telegraph into the readership habits of those who subscribe to an advance payment scheme, compared to readers who buy the paper at newsstands, has shown the former to be more loyal and avid readers.The questionnaire was mailed to a random sample of 2,556 Advanced Payment Programme subscribers and 3,246… Continue reading Newspaper Subscribers More Loyal, According To Survey
A report by The Billett Consultancy claims that the great demand for ABC1 audiences by advertisers has caused ITV to overtrade in this area resulting in the provision of more discounts than its inventory will allow for. The ramifications of this are that other advertisers are effectively subsidising the ABC1 discounts.The increase in demand for… Continue reading ITV Underestimates Ad Demand For ABC1 Audience, Says Report
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
Mike Bloxham, chairman of the Internet Research Company, told the 3rd Media International/Objective Research Conference that bad websites do more to harm a brand than bad ads.Speaking at the conference, held at London’s Landmark Hotel, Bloxham also pointed out that while the potential for positive ad impacts on websites is high, the potential for negative… Continue reading Bad Websites Hurt Brands, Conference Is Told
IPC’s pilot makeover magazine, Made Up! , has gone back into research and will be relaunched in the Autumn. A spokesman for the publisher told Newsline that the title of the magazine will probably remain the same while some aspects of the editorial will need altering. While no figures were available, IPC said that the… Continue reading Made Up! Magazine To Get Autumn Relaunch
Abbott Mead Vickers BBDO has retained its place at the top of the Campaign “Top 30 Agencies” table, with AC Nielson MEAL billings of £355.86m for 1997.Ogilvy & Mather move up a place from last year to number 2 with £271.08m while Saatchi & Saatchi makes it to number three from last year’s position of… Continue reading AMV Tops Campaign Agency Table
Titanic, The Jackal, Starship Trooper and Devil’s Advocate helped boost January’s cinema admission to 14.53 million, an increase of 23% on the same month last year. The average weekly admissions for the month came in at 3.28 millionSubscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this… Continue reading Cinema Admissions Rise 23% In January
Channel 5 will be running a dedicated science-fiction weekend on April 4th and 5th. The event is to be sponsored by Columbia’s Men In Black film, which is released four days later on video.Highlights include Steven Spielberg’s director’s cut of Close Encounters of the Third Kind, Jeff Bridges in Starman, a specially themed Mag and… Continue reading C5 To Run Men In Black Weekend
