The launch of Granada Sky Broadcasting’s (GSB) Breeze cable and satellite channel on 1 May (see GSB Aims To Create Top Women’s Channel) is being promoted with a £1 million marketing campaign which started this week.Presenters of two of the channel’s shows, Leslie Ash and Julia Carling, are starring in 30-second TV advertisements produced by… Continue reading Granada To Promote Breeze Launch
The IPA has announced the results of its 1998 Council elections. Each year one third of the elected places on the Council come up for re-election. The following people were elected:Newly-elected members:Stephen Carter, J Walter Thompson Barry Cook, DMB&B Andrew Cracknell, Ammirati Puris Lintas Grant Duncan, BDDP.GGT Mike Elms, CIA Medianetwork UK Mark Lund, Delaney… Continue reading IPA Council Elections Results
The Guardian is launching a new consumer section tomorrow. The four-page section will appear within the G2 tabloid supplement and will be devoted to a broad range of consumer issues such as health, food and travel.…The Observer Business section has been named Financial Journal of the Year in the Harold Wincott Press and Broadcasting Awards.… Continue reading Guardian Launches New Consumer Section
Revenue Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).There was little change among the ITV franchise holders, with only LWT showing a substantial change in revenue share… Continue reading TV Round-Up – March
IDG has launched a new Playstation title called Playstation Zone, joining the Playstation Pro magazine it already publishes. The 132-page glossy has an initial print-run of 60,000 and a cover-price of £2.99. It is aimed primarily at males between the ages of 14 and 24.For a round-up of the computer magazine market subscribers should access… Continue reading New Playstation Magazine From IDG
Total terrestrial television was estimated to have brought in ad revenue of £198.61 million. Of this, ITV brought in £138.64m (down 6.4% year on year), C4 £43.9m (down 0.2%), C5 £10.57m and GMTV £5.5m (down 14.1%).The ad industry will be pleased with the fact that a number of ITV audiences and all of C4’s showed… Continue reading TV Round-Up – March
The big-wigs who guard the coffers of the big money music industry are currently in a panic over the disappearance of their profits down illegal websites that are distributing their wares via the internet for free. With the development of what is called MP3 technology (stemming from MPEG 1 Layer 3) CD recordings can now… Continue reading Web Round-Up – W/E 01/05/98
French outdoor advertiser JC Decaux is set to sue rival UK outdoor advertiser, More Group, for £1 million. This development comes just days before the Office of Fair Trading is to announce its review of the proposed £475 million takeover of More by Decaux (see OFT To Consider Decaux/More Merger Further).The legal action stems from… Continue reading Decaux To Take Civil Action Against More Group
ITV’s marketing and commercial director John Hardie has announced a major change in the way ITV is promoted with the setting up of a new central operation for the production of all networked on-air promotions.Based in London at the London Studios, the Network Promotions Unit will report to Hardie and be led by Steve Allen,… Continue reading ITV Sets Up Centralised Promotions Unit
ITV told the Montreux Golden Rose Festival yesterday that it is planning the launch of a new game show with a prize of £1 million. The show, to be called Who Wants To Be A Millionaire?, is hoping to provide competition to the BBC’s National Lottery coverage.ITV claims that the programme will be upmarket and… Continue reading ITV Plans £1 Million Game Show
