The European Commission has adopted its second report to the European Parliament on the application of Directive 89/552/EEC, Television Without Frontiers. The Report (which covers the period from January 1995 to July 1997, when the new Directive was adopted), is an overall assessment of the functioning of the original Directive during this time and is… Continue reading EU: Second EC Report On TWF
The possibility of a court-room fracas between Christine Walker and her former employer Zenith has been averted as the two parties have reached a mutual agreement. Walker’s contract with Zenith stipulated that she could not approach or contact any clients or employees of her former employer for two years following her leaving (subscribers see Walker/M… Continue reading Zenith And Christine Walker Reach Agreement
FEPE, the European outdoor advertising association, has sent letters to all member state governments stressing that posters (and cinema) are national media and should not therefore be included in the ad ban directive.
The Internet editions of the Times and Sunday Times have recorded a total of 11.3 million page impressions in September, according to a new audit from ABC //electronic. This is up from 7.8 million impressions for the month of May. One million reader registrations have also been recorded.ABC //electronic also audited a daily individual readership… Continue reading Usage Grows At Times’ Websites
The current Fosters Ice ad has provoked 132 viewers to complain to the ITC on the grounds that it is offensive.The ad features an elderly Bushman searching for water and, as part of a traditional method, finding a toad from which to extract water. A kangaroo bounds into view, knocks the toad from the man’s… Continue reading Fosters Ice Gets A Chilly Reception
Channel 5 will be revamping its news output by creating a new half-hour midday programme and moving its evening bulletin from 8.30pm to 7.00pm. The changes begin on January 5.Channel 5 claims that 41% of 5 News‘s viewers are aged between 16 and 44 compared to 35% for the BBC’s Nine O’Clock News, 34% for… Continue reading C5 Revamps News Coverage
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
Some spirits advertisements on TV in the US now carry a six second “responsibility reminder”, one of which says: “People of legal drinking age should enjoy alcohol responsibly, but don’t drink if you are under 21.” Others feature reminders against drinking alcohol and driving, or drinking alcohol while pregnant. The move is at the initiative… Continue reading US: New TV Advertising Practice
The European Parliament has adopted a report by Roberto Barzanti (I, PES) on an EC Communication on copyright in the information society, which calls for a Directive dealing with three outstanding issues on copyright: reproduction rights, the right of communication to the public and the right of distribution. In its report the EP suggests that… Continue reading EU: EP Backs Copyright Report
EMAP today announced that Robin Miller, currently chief executive at the media group, will replace Sir John Hoskyns as chairman when the latter retires next July.As part of the reshuffle Kevin Hand, currently head of EMAP’s French magazine operation, will become the new chief executive.Meanwhile, Adam Broadbent has joined the Board as a non-executive director… Continue reading Major Shake-Up At EMAP Board
