Conde Nast Traveller reminds me of IPC’s Eat Soup in a number of ways. It attempts to be both informative and entertaining, so becoming a generalised consumer title covering a niche area; it flatters readers into thinking they are or could be the bone fide item (ie, a chef or restaurant critic in Eat Soup‘s… Continue reading First Issue Review – Conde Nast Traveller
Following the purchase of the dance stations Kiss 102 in Manchester and Kiss 105 in Yorkshire, Chrysalis Radio is to rename the stations Galaxy 102 and Galaxy 105 respectively. The stations’ previous owners, Faze FM Radio Ltd, had entered an agreement with EMAP Radio in order to franchise the Kiss brand; Chrysalis, however, believe that… Continue reading Radio Briefs
ITV has announced new marketing initiatives in conjunction with its children’s programming on CITV. In association with its schedule of drama and events, it is offering advertisers the opportunity to sponsor specific programmes and promotions. Advertisers are being offered the chance to use the CITV idents between programmes as a sponsorship vehicle.According to ITV its… Continue reading New Promotional And Marketing Initiatives At CITV
Press Gazette reports today that the new Irish national newspaper, Ireland On Sunday, will be launched this weekend.Incorporating the existing Sunday sports paper, The Title, the paper will be in three sections. According to the editor Liam Hayes, the paper will be “fresh, stylistic, contemporary and fast-moving.” It is backed by a consortium of Irish… Continue reading Ireland On Sunday Launches This Weekend
The Media Business has promoted three of its former associate directors to full directors. Mark Collins, Nick Lawson and David Porter have been promoted in recognition of their contributions to the growth of the agency, according to group managing director, Stephen Allan. The group’s most recent win was the £15m Video Collection International.…Giles Howard will… Continue reading Appointment News
The new teenage cable channel Rapture is to have an air-time sales team based at the ITV sales house, TSMS, which will be led by former broadcast director of Initiative Marketing, Robert Ditcham. TSMS is owned by United News & Media which also has a major shareholding in Rapture.Rapture‘s programming will target the upper end… Continue reading Rapture Sets Up Sales Operation With TSMS
New Nation, a magazine for the black community, has been bought by Southnews.Southnews owns 35 papers in London and the South East and is thought to have paid £1m for the title. The company says that it envisages New Nation running as “stable-mates” with their other ethnic titles such as The Caribbean Times and the… Continue reading Southnews Buy New Nation Magazine
Cable television channel Channel One has teamed up with the Press Association to provide what they describe as a “truly local” news service. The cable company will recruit five PA journalists who will supply local news for the London regions in which the company broadcasts. Channel One argues that there is a gap in the… Continue reading Relaunch For Channel One
The Cinema industry row over the provision of admissions data to agencies appears to be nearing resolution.At a meeting last week the Cinema Exhibitors Association, which represents cinema owners, agreed to the Cinema Advertising Association’s request that more detailed regional admissions figures should be made available.In the past cinema owners have refused to give the… Continue reading Cinema Industry Near To Agreement
Following the tragic death of Diana, Princess Of Wales, much of this week’s combined ITV and BBC chart is made up of coverage of the funeral and related programmes. The BBC’s coverage of the funeral itself proved the most popular programme of the week with 19.29 million tuning in, ITV’s coverage attracted 11.71 million. Earlier… Continue reading TV Weekly Viewing Summary W/E 07/09/97
