The Health Education Authority (HEA) has revealed that almost 60% of people in the UK would support a ban on advertising tobacco products. Less than 25% disagree with a ban, with 68% of non-smokers approving a ban along with four out of ten smokers. A ban on tobacco company sponsorship of sport is also opposed… Continue reading Public Support Ban On Cigarette Advertising
According to unofficial live data Tuesday night’s terrestrial TV premiere of Speed on Channel 5 was watched by a peak of 4 million viewers, a TVR of 7.5. This is the channel’s second largest audience since it went on air in March, behind the England v Poland World Cup qualifier match (5 million) and ahead… Continue reading ‘Speed’ Gets Second Biggest C5 Audience
Carlton Food Network and Carlton Select are regarded as “stimulating and refreshing” and can be a contributory factor in a viewer’s decision to take up cable TV, according to research carried out for Carlton by Terry Watkins Research.The chefs featured on CFN were found to be universally popular and though terrestrial food programmes remain an… Continue reading Carlton Channels Appreciated By Viewers
Advertising agency AMV reported its first-half pre-tax profits of £6.12m and a turnover of £207m yesterday. Both figures represent a 30% increase from the same period last year.The company, which has recently secured new accounts from BT, Volvo and Air Lingus, says that the financial success has been planned and budgeted. As reasons for this… Continue reading Abbot Mead Vickers Benefit From Advertising Boom
EMAP Pursuit has now launched Matchfacts.com (http://www.matchfacts.com), which aims to be the Internet’s definitive football information Web site.Based on the Matchfacts section of Match, the UK’s football weekly, Matchfacts.com is a collaboration between EMAP Pursuit, EMAP Online, and system developer Infosis. The site covers every team, every game, and every goal scored in the UK… Continue reading Soccer Weekly Launches Web Site
The Chartered Institute of Marketing’s Quarterly State of the Market Report, published today, predicts that economic growth will nearly halve between 1997 and 1998 as consumer spending reduces significantly.This prediction comes from CIM’s economic adviser Douglas McWilliams and the report indicates that the UK’s GDP will fall from 3.7% (1997) to 2.1% in 1998 and… Continue reading Economic Growth To Fall Between 1997 And 1998
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal).In a statement ISBA says that the broadcasters’ responses, which argued against an increase, were “overly-influenced by short-termism” and that these companies will “actually soon start to seek… Continue reading Industry Reacts To ITC Minutage Decision
Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
The Independent launches a new look this morning, apparently as a result of extensive “testing” with its readers and members of the public. Editor Andrew Marr claims that the new design is a move towards a greater degree of “usefulness”. To this end, headlines are more descriptive and less “big” and “hoarse”. The paper’s sections… Continue reading Changes At The Independent
Independent Radio reported losses of £1.8m in the six months to June 30. Losses increased from £749,000 for the 10 months to June 30 1996; turnover increased from £574,000 for the equivalent period last year to £1.69m this year. The company, which has acquired five licences and been awarded one new licence – 102.4 Wish… Continue reading Losses At Independent Radio
