Cordiant has just announced that its shareholders have agreed to the demerger plans which will see the Saatchi & Saatchi and Bates businesses split into separate companies (subscribers see Cordiant Confirms Demerger Plans).At the Extraordinary General Meeting held earlier today it was also confirmed that dealings in shares for the two companies will commence at… Continue reading Cordiant Demerger Approved
Richard Sunderland is leaving his post as associate director at Universal McCann to join the relatively young agency, Branded. Branded is led by Philip Ley, formerly BSkyB’s marketing director. Currently, there is no definite start date for Sunderland at Branded.…Saul Walkinshaw joined MediaVest on 20 October as TV buying manager, leaving his post as TV… Continue reading Appointment Briefs
Television’s leading drama, Heartbeat has increased its audience yet again this week, (16.33 million compared to last week’s 15.29 million). Despite dropping from its previously well worn position of second place to third, the drama shows no signs of losing the momentum already gained. At the other end of the scale, the new Catherine Cookson… Continue reading TV Viewing Summary W/E 12/10/97
Former Zenith Media chief executive, Christine Walker, is planning to set up a joint agency with M&C Saatchi, provisionally named Walker Media. Legal wrangles permitting, the agency will open in M&C Saatchi’s Golden Square offices on 1 January and will operate as a 50:50 joint venture.Walker is coming to the end of her year’s gardening… Continue reading Walker/M C Saatchi Venture Confirmed
Chairman of the Independent Television Commission (ITC), Sir Robin Biggam, told the European Cable Convention yesterday that cable companies must use digital television as an opportunity to develop their industry. Biggam stressed that new platforms are not only about new technology but also about programmes and that people will not buy technology for the sake… Continue reading ITC Asks Cable To Make The Most Of Digital
MediaTel today completed its transition on to the Internet with the release of Version 1 of the new Radio Database.Using the same layout and design of the other MediaTel sections, the Radio Database allows users to search for their desired station or stations by a variety of methods and then bring up a variety of… Continue reading Radio Database Goes Live
Mediapolis has won the Grand Prix prize for its Orange campaign at the 1997 Media Week Awards. The campaign also won gold for multimedia campaign of the year. Western International Media was awarded gold for best long-term media campaign and best media effectiveness for its Jack Daniel’s campaign.
According to agency estimates total terrestrial TV revenue for September, excluding GMTV, came in at £212.54 million. Of this ITV brought in £156.71m and C4 £46.8m. There was a large month on month revenue increase at C5, where there was growth from £6.75m to £9.03m, while GMTV saw a year on year drop of 6.7%… Continue reading TV Revenue – September
Douwe Egberts coffee brand has signed a deal with Channel 4 to sponsor its comedy programme Frasier. The sponsorship, believed to be worth £350,000, will run for nine episodes beginning this Friday.…Unilever has signed a deal with Sky TV for its Persil brand to sponsor the new series of ER which begins tomorrow night and… Continue reading Sponsorship Briefs
Christine Walker, ex-chief executive of Zenith, is rumoured to be preparing the launch of a media operation in conjunction with M&C Saatchi. It is expected that the new outfit will take on the media buying and planning tasks for M&C Saatchi’s new clients.
