Mediapolis has set-up Mediapolis Extra Time, a television sponsorship, product placement and new media division.Guy Martin, TV buyer and sponsorship coordinator, is to head the new division; he will no longer be responsible for TV buying. Extra Time has already arranged two sponsorship deals for Carlton. In a deal worth £150,000, London Transport will sponsor… Continue reading Mediapolis Goes Into Extra Time
Anglia Television has successfully applied to the Independent Television Commission to allow it to reduce the amount of entertainment programming it broadcasts in favour or more factual-based shows.The ITV broadcaster will be reducing its entertainment programming from 28 minutes per week to 16 and arts from 41 minutes a week to 36, whilst increasing factual… Continue reading Anglia To Broadcast More Factual Programming
John Brown launch their new bi-monthly men’s title Bizarre this week, at a special first issue price of £1. As the most recent ABC figures show, the men’s magazine market is very much alive and still continuing its remarkable rate of growth, with Emap’s FHM in particular achieving a very noticeable circulation rise of 217%.… Continue reading First Issue Review – Bizarre
The weekend edition of the Financial Times is to have a facelift. The traditional masthead will be replaced by the initials FT and the new look will be unveiled on March 8.The move is intended to differentiate the paper from the daily editions. Each section will be colour-coded and the publishers hope that the editorial… Continue reading Weekend FT Booked In For A Facelift
A report carried out by Datamonitor concludes that the European CD hardware market will almost double over the next five years. By 2001 this market is expected to reach 16 million units, 24% of which will be accounted for by business purchases.The consumer sales sector currently accounts for 79% of sales, while education and business… Continue reading CD Market To Nearly Double By 2001
The Evening Standard has lost two staff this week; Jill Guthrie, the client sales manager and Vicki Beazley, ad manager at ES Magazine have both departed. Richard Wilson, head of advertising at Emap Nationals will fill Guthrie’s shows.Meanwhile, Sunday Business‘s editor Anil Bhoyrul has left the paper; it is hoped that a new editor will… Continue reading Media Moves
The number of homes which will require new aerials or aerial upgrades to receive Channel 5 have been underestimated by the channel, according to a report by the Confederation of Aerial Industries (CAI). The estimated total cost for householders is likely to reach £250m.The CAI, the aerial manufacturers’ body, estimates that around 3.4 million homes… Continue reading C5 Aerial Costs Could Reach £250m
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m, up 1.06% year on year, and Channel 4 came in at £38.5m, up 9.47%. This gives an ITV/C4 ratio of 78:22. Revenue for GMTV was £5.55m, up 4.7%,… Continue reading TV Revenue – January
