The Guardian is expanding its sponsorship of Channel 4’s Film on Four season into cinema and video releases.The deal allows The Guardian to get its name on point-of-sale promotions in cinemas and video shops and have reader offers to the films in the paper. The deal covers 14 video and 11 film releases. This deal… Continue reading Guardian Extends Channel 4 Sponsorship
David Jason has taken his mantle of ‘king of the network’ to new heights this week with a Touch of Frost achieving an audience of 18.22 million, an increase of nearly 1.5 million viewers on the previous week’s total. Yorkshire television certainly have a lot to be proud of, very rarely does any programme push… Continue reading TV Viewing Summary W/E 16/02/97
Future Publishing has announced two internal promotions.Garrick Webster has been promoted from deputy editor of PC Review to editor. Webster has big plans for the magazine including big promotions and a fresh, new look.James Flynn, a staff writer on PC Gamer is now responsible for editing the UK’s best-selling computer magazine.Future Publishing: 0171 331 3920
The Independent Television Commission is set to announce its new code on masthead programming within the next month.The code, covering magazine sponsorship of television programmes, is set to remove the prohibition on masthead programming for cable and satellite services and relax the type of sponsorship deals which are permissible for consumer advice programmes. At the… Continue reading ITC Set To Announce New Masthead Rules
The ITC has decided that, as a result of a ruling of the European Court of Justice, it will not in future license satellite services transmitted from the UK, by or on behalf of EU Persons, unless the service provider is ‘established’ in the UK.When considering whether a service provider is ‘established’, the ITC will… Continue reading ITC Responds To Ruling
Complaints were made to the Broadcasting Standards Council following the screening of Michael Jackson’s Thriller video on TOTP2. The BSC’s February Complaints Bulletin reported that: “The Committee took the view that the nature of this video made it inappropriate for inclusion in the pre-Watershed programme.”There were also complaints upheld about ITV’s The Knock; the BSC… Continue reading More Complaints About Michael Jackson
The Mirror is launching a stand-alone regional recruitment section with tomorrow’s paper. The new weekly section will be between 8 to 12 pages and has a 50:50 ad/ed ratio. The main recruitment areas covered are retail, IT, clerical, catering, leisure, telecommunications and nursing.This is the first time that a tabloid paper has given a lot… Continue reading Jobs In The Mirror
The two papers presented at last night’s MRG Evening Meeting described research which suggests that BARB is having problems measuring multiple guest viewing and 16-24 year old viewing.Hugh Johnson, head of research at Channel 4, believes that BARB is not cut out for measuring the lifestyle of 16-24 year olds and highlighted some findings of… Continue reading MRG Evening Meeting: BARB Under Pressure
MSM, the UK’s largest commercial sales house, and IRN, Independent Radio News, have joined forces to launch the Newslink Radio Creative Award.The Award has been designed to encourage creativity within the radio industry. It is an opportunity for clients, creatives, media planners and buyers to work together on an innovative radio campaign. The winning client… Continue reading Radio Competition Time
(Updated at 11:43am)Scottish Television this morning announced annual financial results which show that its pre-tax profits have risen 40% to a record £28m. This was helped by the first contributions from Caledonian Publishing which STV bought in July 1996 for around £120m. Turnover rose 16% to £114.7m.Broadcasting turnover grew by 8% to £85.4m as ad… Continue reading STV Profits Rise 40%
