Marketing Week will be holding a conference entitled “Marketing to Adultescents” in London on Tuesday 18 March 1997. It aims to demonstrate how you can catch trends early and keep in touch with the youth on the street. There will also be advice on how to produce ads that make people feel that they have… Continue reading How To Target The “Untargetable”
A series of release dates for Rajar, ABC and NRS have been announced. Data will be available to MediaTel subscribers on the relevant date with accompanying Newsline items where appropriate.The ABC nationals monthly reports will be released on these dates; Month Ending Date (Sunday) No. of Weeks Available on Newsline January 26.01 97 4 07.02.97… Continue reading Data Release Dates Announced
CIA and Laser have at last reached a final agreement to settle their airtime trading dispute. CIA will now pay £1.8 million to Laser in return for the sales house dropping legal action against the agency. The money represents the figure Laser claimed it is owed by CIA for outstanding sums in 1995 and 1996.Chris… Continue reading CIA And Laser Reach Final Agreement
Unofficial figures show that ITV attracted 8.3 million viewers and a record breaking 2.6 million voters to its phone-in debate programme, Monarchy – The Nation Decides, on Tuesday evening.The ratings for the Monarchy production were double the expectations for factual programmes and when the programme credits rolled at 11.10pm 7.6 million viewers were still watching.Monarchy… Continue reading Monarchy Debate Breaks Records For ITV
The BBC’s Only Fools and Horses trilogy which began on Christmas Day heads the top programmes listing for the Christmas week. The comedy billed as the ‘last ever’ episodes gained in popularity with the final episode, shown on Sunday 29th, taking the top spot with 24.35 million viewers – representing a consolidated share of viewing… Continue reading TV Viewing Summary – W/E 29/12/96
LWT has moved On-Line with the launch of its web site at http://www.lwt.co.uk/. This is not a site for the ‘must visit list’. On arrival the visitor is dazzled by a bright white screen, the LWT logo and tiny words which spin around, bringing on a migraine within minutes.There are five main sections;Gladiators – packed… Continue reading Web Site Of The Week – LWT
The Digital Multiplex Group, encompassing the BBC and the BBC’s commercial arm, BBC Worldwide, ITV, Channel 4, Carlton Communications, Granada and International CableTel, have formed a coalition which aims to facilitate a smooth passage for the introduction of digital terrestrial television within the UK.The Digital Multiplex Group of potential investors is coordinating the project, to… Continue reading Digital Group To Facilitate Launch
According to press reports, a fresh dispute has erupted between BSkyB, the satellite broadcaster, and British cable-operators. Accusations are flying from both sides, with each claiming that the other is spreading misinformation and deceiving each others’ customers.Two cable operators, one of whom is CableTel, have filed complaints with the ITC accusing BSkyB of coordinating a… Continue reading BSkyB Goes Into Battle With Cable Companies
Campaign magazine has announced the winners of its annual awards ceremony.Abbott Mead Vickers BBDO is Campaign‘s Agency of the Year. AMV fought off strong contenders to win the prestigious award. St Luke’s came in in second place and M & C Saatchi took the bronze.TMD Carat scooped the Media Agency of the Year Award, while… Continue reading And, The Winner Is…….
Express Newspapers will be merging the advertising business for its Express and Daily Star titles at the end of this month.The move, in a bid to operate more cost-effectively, means that agencies will be pitching for the new business. Agencies believed to be pitching include DMB&B (the incumbents), Trott Chick Smith (Express On Sunday), Leo… Continue reading Express Set To Merge Advertising
