The Independent has launched a direct mailing scheme which will offer around 215,000 consumers in London the chance of getting the paper free for two weeks.Potential readers will receive coupons through the post which they can exchange for free copies of the title at their newsagents. The offer began at the weekend and will run… Continue reading Independent Launches Direct Mail Offer
According to unofficial live data, the second Wednesday evening lottery draw was watched by 6.4 million viewers. This compares to a figure of 10.8 million for the week before.The latest Television data can be accessed by subscribers by clicking here.
The Independent today re-launched its media section as a stand-alone supplement. Media+ supplement appears on a Monday in direct competition with The Guardian’s media pages which were converted into a separate section a few week ago *Supplement Review – Media Guardian. This move has sparked-off The Guardian’s current ad campaign where The Guardian accuses The… Continue reading Supplement Review – Media Independent
The Association of Commercial Television in Europe (ACT) has said that it firmly opposes the notion of establishing lists of major sporting events in order to prevent pay-TV from exerting exclusive rights over broadcasting such events. This comes in the context of the Commission’s new proposals (the “Oreja Plan”) on sports rights (see AIG-Notices 8).ACT… Continue reading EU: ACT Rejects EC Proposal On Pay-TV
British Digital Broadcasting has assured MPs that it will not charge customers for existing free-to-air programmes, if it wins the right to establish digital television in Britain.Nigel Walmsley, director of BDB, promised the national heritage select committee that popular programmes, like Eastenders and Blind Date, would not be broadcast on pay-per-view channels. Walmsley also confirmed… Continue reading BDB Guarantees Status Of Free-To Air Programmes
Poland’s advertising industry has taken its first step towards developing a self-regulatory environment by creating PACI, the Polish Advertising Committee Initiative. Its members include advertisers, advertising agencies and media representatives. The move has been partly provoked by increasing government interest in legislating in this area; in December 1996 a new law took effect that criminalises… Continue reading POL: Industry Moves Forward
Subjects Covered Advertising & Children Alcohol Advertising Broadcasting Car Advertising Commercial Communication Comparative Advertising Direct Marketing Distribution Gambling Food & Health Health Products Industry Statistics Information Society Looking Ahead.. Media Ownership Outdoor Advertising Pricing and Labelling Professional Services Publications Self-Regulation Sponsorship They Said It.. Tobacco Advertising File Name adskids alcoadv broad caradv comm compadv dirmar… Continue reading Aig-Notices
The Flemish Radio Association has complained to the EC that the Belgian state broadcaster BRTN enjoys unfair and anti-competitive advantages over radio advertising, as a consequence of highly-restrictive frequency and broadcasting regulations. Local radio stations are not permitted to broadcast to areas greater than 8km from where they are based. The Association claims that this… Continue reading BE: New Rules For Local Radio Stations
The Independent Television Commission (ITC) is contemplating changing its rules on the advertising of bingo gambling games, in the light of recent government legislative moves that will permit the wider advertising of such gambling, including (for the first time) on television.The conundrum for the ITC is that playing bingo below the age of 18 is… Continue reading UK: TV Advertising For Bingo On The Cards
Express Newspapers has given Lowe Howard-Spink responsibility for its creative account *Express Set To Merge Advertising The Express was looking for ideas that will attract a younger audience.Invitations are soon to be open for pitches for the £10 million media planning and buying account. These exclusive invites are only to be handed to IDK Media,… Continue reading Lowe Howard-Spink Win Express Account
