Taylor Nelson AGB now has an advertising tracking system that will enable the market research company to compete with Millward Brown, the field leader. Taylor Nelson’s new system, BrandVision tracks consumer commitment to a brand. It is also hoped that it will discover what makes a consumer switch brand and how likely this is to… Continue reading New Ad Tracking System Hits The Market
Jacqui Elliot, the advertisement director of Top Sante, the health and beauty magazine, has been promoted to publisher. Elliot has been with the magazine since the beginning and was previously a member of the team that launched the Independent.…Punch magazine has appointed John Trikett as advertising director. Trikett, a former deputy advertising sales director at… Continue reading Moves At The Top
IPC Magazines has published the results of a survey it commissioned into mobile phone ownership and usage. The survey, carried out late last year by BMRB International, involved both current and potential mobile phone users. It is an area that has previously been the subject of little research.A number of interesting statistics have been unearthed:… Continue reading Research Into Mobile Phone Habits
TMD Carat has set up a dedicated press unit to be responsible for all the agency’s press planning and buying.The unit will be headed by TMDC board director Nigel Breckon and have a team of 39 to handle the £200m press expenditure. Mark Craze, TMDC’s managing director, said: “We feel that with the increasing number… Continue reading TMD Carat Creates Press Unit
United News & Media is reported to be reconsidering the sale of the Yellow Advertiser and Informer groups of southern-based free weeklies.The expected bidders, thought to include Southnews, Trinity and Southern Publishing have now dropped out of the auction. United was rumoured to be looking for around £40 million for the sale, now the papers… Continue reading Free-Weeklies Sale On Hold
TheIndependent On Sunday is getting bigger on January 19. It is also going to get better and brighter if you believe the marketing hype.In terms of page space it is certainly expanding. The news section will have extra pages of comment and analysis and two, brand new, separate sections have been added. The first will… Continue reading Independent On Sunday Expands
Channel 5 has revealed that its news coverage, 5 News, will focus on people more than politics in an attempt to offer the younger viewers a fresh current affairs perspective.In an interview to Press Gazette magazine, Tim Gardam, controller of Channel 5 News, said that the key differences to the Nine O’Clock News and News… Continue reading C5 News To Be People Led
Another cycling title is to be wheeled out of IPC Magazine’s bike shed. IPC announced today that it is launching Mountain Bike Rider a new monthly magazine for mountain bike enthusiasts. Group editor, Andy Sutcliffe, will oversee all of the IPC cycling titles.Mountain Bike Rider is marketed as a premium-quality title with a core target… Continue reading IPC To Get Back On Its Bike
The December Retail Price Index was announced this morning as 154.4, an increase of 2.5% on December 1995 and a rise of 0.3% on November 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
The Times and Daily Telegraph were once again way ahead of the opposition amongst the daily quality titles. The News International title experienced a year-on-year sales increase in December of 14.78% while the Daily Telegraph increased its circulation by 9.2%. It was also a very successful month for the Sunday Telegraph which increased its sales… Continue reading National Press Round-Up – December
