The Institute of Practitioners in Advertising has released its second ISBA members tracking study, which looks at the IPA effectiveness initiative and attitudes to advertising as an effective business tool.The key findings of the research include: consumer advertising still dominates the marketing mix with 87% of the sample rating it to be very important (up… Continue reading IPA Publishes Tracking Study
IPC has announced that Linda Swidenbank will be the new publisher of Essentials and Woman & Home. Currently publisher of the gardening and photographic titles within the Science and Special Interest Group, Swidenbank first joined IPC in 1989 as assistant publisher on Woman’s Realm, Woman and Me. Her appointment will be effective from October 28.…The… Continue reading IPC And AA Appointments
The raft of financial results announced last week caused moderate share price changes amongst the newspaper and television markets.The main news was the announcement of a joint venture between BSkyB and Scottish Television alongside STV’s report of record profits *STV Announces Record Profit. This put STV shares ahead by 3p to 702.5p on Thursday –… Continue reading Sharewatch W/E 13/9/96
Enjoy!, a new weekly title from Bauer Publishing, is available in shops from today *(New Title From Bauer). The publication is aimed at women aged 18-34 and will be reviewed later this week.Abbot Mead Vickers announces its interim results tomorrow. An increase in pre-tax profits from £3.5m last year *(Abbot Mead Vickers Results) to £4.5m… Continue reading The Week Ahead
The Guardian’s New Media Lab will launch a new Internet magazine entitled Shift Control on October 4. Updated weekly, the site will look at culture, arts and lifestyle with material specifically designed for the Internet. Also featured is By Products, a satirical animation which will be updated daily.Shift Control is being sponsored by Whitbread and… Continue reading Guardian Launches Shift Control
Bob Mullings, the TV buying director who left Optimedia in August as a result of a restructure *Optimedia Managers Go, has joined Channel 4 in the role of regional sales controller for Manchester. His role will be to increase regional sales and target the agencies based in Manchester.…John Beadell’s departure from ABC as chief executive… Continue reading Optimedia Man Joins C4
August’96 Year on Year Comparisons Title August ’95 August ’96 % Ch Actual Change TIMES 678,451 764,617 12.7 86,166 FINANCIAL TIMES 281,178 289,384 2.91 8,206 GUARDIAN 375,981 385,496 2.53 9,515 DAILY TELEGRAPH 1,054,032 1,073,016 1.8 18,984 INDEPENDENT 291,724 266,802 -8.54 -24,922 DAILY MAIL 1,842,810 2,104,216 14.18 261,406 EVENING STANDARD (LONDON) 410,374 412,254 0.45 1,880 DAILY… Continue reading National Newspaper ABCs
“He believes the good things in life are often worth bribing for. He dines out on food that suits his mood – hungry or hungover – and drinks to change it. He pays by credit, because he’s got no cash, and drives fast because he’s late. And when he arrives at a table, he always… Continue reading First Issue Review – Eat Soup
The national newspaper ABCs, released today, show that among the broadsheets The Times has once again performed the best. The News International title showed a 7.85% increase in circulation year-on-year to 709,374 copies. The FT and Guardian both showed slight increases, while The Daily Telegraph‘s circulation dropped 1.22% to just over 1 million and the… Continue reading August ABCs Released
