Konica, the camera manufacturer, is to focus its entire pan European above-the-line spend on MTV Europe for the rest of 1996.For the second year running, Konica will sponsor MTV’s Top 100 Countdown Weekend and MTV’s transmission of the 1996 Video Music Awards. The two companies have also developed a marketing package which will include other… Continue reading Konica Renews MTV Sponsorship
Nigel Walmsley, Chairman of Carlton TV, opened The Commercial Radio Convention with a seminar on ‘The Changing Media Business’. He was giving his views on how the shape of the TV, newspaper and radio industries will change after the new broadcasting legislation, what the likely advantages and disadvantages of the process would be and how… Continue reading Radio Convention – Loyalty Schemes For Radio
Contrary to press reports earlier this week, a spokesperson for the English Professional Rugby Union Clubs has told MediaTel that the top 24 English rugby union clubs have no intention of abandoning their coverage deal with BSkyB.EPRUC said that the arrangement was beneficial to all those involved and its quarrel was not with BSkyB but… Continue reading Rugby Clubs To Stay With BSkyB
Channel 4’s decision to repeat Riverdance has proven to be a hit. The one and a half hour long programme featuring the popular Irish dance steps attracted an audience of 4.67 million, making it the most watched Channel 4 programme of the week.This week’s top thirty programmes list features roughly the same programmes as last… Continue reading TV Viewing Summary W/E 25/08/96 – Riverdances To The Top Of
The Ratings
MTV Europe has this week introduced a new production and scheduling system which will mean splitting its single, pan-European programming into three separate schedules for each of the channel’s new European services – in northern, central and southern areas.MTV will now be able to schedule the same programme at different times in different regions to… Continue reading MTV Introduces Regional Scheduling
In a bid to revive its flagging Express titles, United News & Media has announced a major reorganisation at the Daily and Sunday Express. The plans mean the merging of the two titles into one seven-day operation, the loss of the Sunday Express editor and a revamp of both titles including the launch of new… Continue reading Express Titles Face Upheaval
Zenith Media’s UK Media Yearbook 1996, published this week, reveals that during 1995 total advertising spend reached almost £11 billion, 8.1% higher than the previous year. This is a faster growth than either general economic growth or retail price inflation.The book reveals that 76% of the population reads a daily national newspaper, while quality newspapers… Continue reading Zenith Publishes Media Yearbook
Tyne Tees Television this week launched its new identity and became Channel 3 North East.As reported on *Tyne Tees Television To Change Name, the change in identity is prompted by what the company sees as the “massive regeneration of the North East and the new multi-channel broadcasting environment”.As part of the change there will also… Continue reading Tyne Tees Launches New Identity
An advertisement for Future Publishing’s Total Football in PC Answers has drawn complaints due to its aggressive nature. The ad read “Do you fancy some, pal, or what?” and went on to state “Buy it or we will kick your ribs off.” The Advertising Standards Authority, reporting the complaint in its monthly bulletin, did not… Continue reading Football Magazines Provoke Complaints
The Daily Mail & General Trust is believed to be in negotiations with BSkyB to set up a new cable channel.The channel, dubbed “Daily Mail TV”, would be aimed at a mostly female audience broadcasting lifestyle and fashion programming to mimic the Mail‘s mid-market appeal. Under the terms of the deal the channel would launch… Continue reading Daily Mail TV Speculation
