London News Radio will be relaunching its FM service this week as News Direct 97.3FM in a move which mirrors the AM station’s change of identity to LBC 1152 AM *LBC To Return.News Direct will also offer a new concept in UK radio with a “tune-in, tune-out” schedule which means that set programmes will occur… Continue reading LNR Gets Relaunch
Wagadon, publisher of Arena and The Face, is planning a new women’s title for next year which it says will be “the most exciting women’s magazine launch of the decade”. Though the company is reluctant to announce details, a source told Newsline that it will be a monthly “Arena-type title for women” which has an… Continue reading Wagadon Planning Women’s Title
It is reported in today’s Campaign that a rival to the black newspaper the Voice will launch on Monday, aiming at a young and upmarket readership. New Nation will be a weekly tabloid costing 25p initially, with the cover-price rising to 55p after two issues.
Abbott Mead Vickers BBDC has won the Grand Prix at the 1996 IPA Advertising Effectiveness Awards for British Telecom’s ‘It’s good to talk’ campaign which features Bob Hoskins. The Bob Hoskins approach has been shown to be hugely successful in growing BT’s residential market with a strategy aimed at getting men to be more relaxed… Continue reading IPA Effectiveness Awards 1996
The recently released ABC October figures show that amongst the quality dailies the Times easily outperformed every title in the sector. Last month it increased by 16.08% year-on-year while the FT had a growth of 2.5%. The Independent again continues to decline, falling by 8.3% to 272,225 copies in October. Amongst the quality Sundays the… Continue reading National Press Round-Up – October
It was announced this morning that inflation reached 2.7% in October, a significant increase on September’s figure of 2.1%. This represents the highest level since September 1993.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
Third quarter results for electronic information provider MAID have shown that pre-tax losses have declined from £3.386 million last year to £2.374 million this year. Turnover also increased from £3.788m to £5.178m, up 64% on the same period last year.Annual renewals stand at 85% and Michael Mander, chairman of MAID, said that new business services… Continue reading MAID Losses Declining
Pepsi is believed to be signing a deal to sponsor Carlton’s new music show called Videotech. The programme, which begins broadcasting on Thursday November 28 will feature videos, celebrity interviews and the Pepsi Chart.A spokesman at Carlton would not comment on the speculation.
According to BARB weekly figures hours of viewing has increased overall by 36 minutes year on year, within which viewing to ‘Others’ ie. cable and satellite channels has shown the largest increase – up 31 minutes (23%). The greatest loss of actual time spent viewing came from ITV, down 29 minutes compared to the same… Continue reading TV Viewing Summary – w/e 03/11/96
Unofficial overnight viewing figures show that last night’s hour-long Coronation Street special attracted an extra 2.2 million viewers, most of whom appeared to have been Brookside‘s normal audience.On a normal Wednesday evening Coronation Street attracts around 15.2 million viewers while Brookside is watched by about 3.8 million. Initial data for last night however suggests that… Continue reading Coronation St Special Watched By 17.4 Million
