The latest Quarterly Survey of Advertising Expenditure (Jan-Mar 96) showed a 4.5% share for Commercial Radio amongst other advertising mediums. The Advertising Association’s report confirms a growth of 12.7% (4% being last year’s figure) and establishes Commercial Radio as the fastest growing advertising medium.Commercial Radio now has a 4.4% share of the Moving Annual Total,… Continue reading Good News For Commercial Radio
The Radio Authority’s Quarterly Bulletin (23 July) had 23 out of 66 programming complaints upheld. 76 complaints were received regarding advertising and sponsorship with 17 upheld.2CR (Bournemouth), Choice FM (Birmingham) and Fortune 1458 (Manchester) were fined £1,000 for breaching their Promises of Performance. 96.6 Classic Hits (St Albans and Watford) was fined £3,000 for failing,… Continue reading Radio Authority Upholds Complaints
Scottish Television today confirmed that it will be buying Caledonian Publishing in a deal worth around £120m.Confirmation of the takeover, which was first discussed at the beginning of the month *(Newsline 11/07), means that Caledonian has now abandoned plans to get a listing on the AIM.*MediaTel subscribers only
Research carried out by the Association of Media and Communications Specialists shows that an increasing number of clients are dissatisfied with their understanding of how well the media element in the marketing mix is performing.The research is part of an AMCO project examining accountability in media use. It was carried across six client categories with… Continue reading Clients Want More Media Accountability
Agency estimates for June show combined revenue for ITV and Channel 4 reaching £189.994m, up 9.13% on the same period last year. Both ITV’s and Channel 4’s revenue also rose: up 8% to £147.327 for ITV and up 12% to £42.667m for Channel 4. C4’s share rose slightly from 22% last month to 22.5%: this… Continue reading TV Revenue – June
ITV has announced that after discussions with Buckingham Palace it has been agreed that the Queen’s Christmas broadcasts in 1997 and 1998 will be produced and distributed by ITN. This effectively ends the BBC’s exclusive rights to broadcast the message.Many believe that the snub to the BBC is a result of the Panorama interview with… Continue reading ITV To Produce Queen’s Christmas Broadcast
Speculation that Carlton Communications is in talks with Midland Independent Newspapers regarding a possible merger appear to be unfounded.Midland Independent Newspapers, publisher of the Birmingham Post and the Coventry Evening Telegraph, would undoubtedly provide a suitable fit with Carlton’s Central TV in terms of geography, news coverage and possibly ad sales, but a spokesman for… Continue reading Carlton/MIN Rumours Unfounded
The Office of Fair Trading has indicated that though BSkyB is not operating as a monopoly competitiveness in the pay TV market is being obstructed.John Bridgeman, director general of fair trading , said: “BSkyB’s acquisition of premium programming has created a barrier to entry into the market which is already limited by the restricted capacity… Continue reading BSkyB Escapes Monopoly Investigation
VNU Business Publications’ website has become the second Internet site to be audited by BPA International, the company which is currently measuring hits to the Economist’s d.Comm site.VNU’s site, called Mag.net, is host to VNU’s published titles and auditing is expected to start in October and last for two months. The process will produce information… Continue reading VNU Website To Be Audited
UK Gold has unveiled a new autumn programming schedule which includes twenty-six new satellite premiere series in addition to six newly commissioned original shows.August features a month-long comedy festival as an antidote to the long summer of sport. Under the strap-line All The Laughs You’ll Ever Need, new series to UK Gold include Not The… Continue reading UK Gold Announces New Schedule
