On July 11, the British Business Press became Business Information Publishers (BIP). The new title has been adopted because of the increasing growth of on-line services, electronic products, exhibitions, printed directories and database marketing, in the business magazine publishing industry.In the Media Convergence And The Business Press report earlier this year, it was found that… Continue reading Business Information Publishers Emerge
Developments on the future of the BBC World Service will be announced this week in both the House of Lords and the Foreign Affairs committee. John Tusa, former World Service managing director, will appear before the committee on Tuesday and John Birt, BBC director general will appear on Thursday. Mr Tusa has been a critic… Continue reading The Week Ahead
http://www.asa.org.ukAt the launch of the Advertising Standards Authority’s website today, chairman Lord Rodgers of Quarry Bank announced that the ASA will be providing a service to consumers and companies who use the Internet.When the Codes were expanded at the beginning of 1995 to include non-broadcast electronic media, advertisements on computer and video games, CD-ROM and… Continue reading Website Of The Week: ASA
On July 11, the British Business Press became Business Information Publishers (BIP). The new title has been adopted because of the increasing growth of on-line services, electronic products, exhibitions, printed directories and database marketing, in the business magazine publishing industry.In the Media Convergence And The Business Press report earlier this year, it was found that… Continue reading Business Information Publishers Emerge
http://www.atlas.co.uk/trc/pearl&dean/index.htm The cinema advertising contractor Pearl & Dean is updating its identity, which will include the well known signature tune, to give it a more contemporary feel. The relaunch, initiated by Peter Howard-Williams on his appointment as managing director in March 1993, is the final stage of a three year plan to revitalise Pearl &… Continue reading Pearl & Dean Changes Tune
Rugby Union has become the first sport to challenge the power of satellite television,. An £87.5m deal made between the English RFU and BSkyB, including coverage of all England matches live on Sky with highlights available selectively (and later) on terrestrial television, has angered the Welsh, Scottish, Irish and French teams. The end result is… Continue reading Rugby Challenges BSkyB Deal
According to recent figures published by BMRB International, Internet awareness in the past year has risen considerably. As coverage of the Internet has increased more people know what the Internet is. Awareness amongst adults has also increased from 60% to 81% and from 82% to 96% amongst ABs, compared to last August.The TGI New Media… Continue reading BMRB Assesses Net Awareness
BSkyB’s alliance with the Kirsch group caused a significant rise in their prices. Starting the week at 454p, they closed on Friday at 478p. The company is now valued at approximately £8bn.HTV continue to rise due to speculation concerning take over. At 329p on July 1, they have increased by 15p in a space of… Continue reading Share Watch: W/E 12/796
It has been rumoured that a new deal may be signed between the new daily sports publication, Sport First, and Sunday Business. The agreement, if undertaken, would result in the sharing of various resources including the advertising sales departments.Further deals are expected which involve the combined use of research departments and advertisement production and marketing.… Continue reading Sport First Denies Link With Sunday Business
According to Carat Research over 5 million more people saw Gareth Southgate miss the crucial Euro’96 penalty than official BARB figures indicate. BARB research claimed that a British audience of 26 million people, 18 million on BBC1 and 8 million on ITV, watched the game. This included 3 million viewers who taped the match and… Continue reading Carat Claim More Saw Southgate Miss
