November 1995 saw The Daily Mirror increase its cover price by one pence to 28p. The Daily Express also increased its price by 3p to 35p, the same as The Daily Mail. The Sunday Express increased from 60p to 75p. The Times saw a rise from 25p to 30p with the Saturday edition at 40p.In… Continue reading Price War Summary: August ’95 To July ’96
Speculation is mounting that media group Flextech is considering buying the stakes which Pearson TV holds in UK Gold and UK Living. A spokeswoman for Flextech told MediaTel that whilst Flextech is not commenting on the rumours at present, an announcement is expected to be made soon.It is understood that any buyout of the channels… Continue reading Flextech Pearson Announcement Expected Soon
According to research undertaken by the ITV Marketing Group and Taylor Nelson AGB, discount marketing does not increase market share.The survey focused on consumer response to brands which follow a price promotion policy to those that do not. The survey looked at instant coffee, machine wash and yellow fat products which had more than a… Continue reading Price Promotion Does Not Work, Claims ITV
The commercial package for ITV’s exclusive Formula One coverage in 1997 was revealed at their conference for advertisers and sponsors on Monday 22 July.Mick Desmond, an ITV Marketing Group representative said: “We’ve undertaken careful and extensive research into how best to balance the needs of the viewer with the commercial expectations of the advertiser.”ITV have… Continue reading ITV Reveals Formula One Plan
The Advertising Standards Authority is inviting representatives of the advertising industry to vote on the standards of taste and decency in ads at a seminar to be held next Tuesday. The seminar will also hear the results of a research project into public attitudes regarding these aspects of advertising.At the event matters such as where… Continue reading Ad Industry To Vote On Taste And Decency
The BBC has announced that Mark Thompson, currently the BBC’s head of factual programmes, is to be the new controller of BBC2.He will take up his new post in the early Autumn, succeeding Michael Jackson whose appointment as director of television and controller of BBC1 was announced last month as part of a BBC shake-up… Continue reading BBC2 Controller Appointed
The Office of Fair Trading told MediaTel this morning that its investigation into BSkyB’s provision of programming to cable companies is still going on.The investigation centres on BSkyB’s use of its market provision, though it is not known what conditions it would have to meet in order to be cleared of investigation. The OFT declined… Continue reading BSkyB Still Under OFT Investigation
Match of the Day, a new weekly football magazine, will be launched on August 15. The title represents BBC Magazines’ first launch since Top of the Pops in March 1995. Priced at £1, the publication is aimed at adult football fans (15-34 year olds).Stuart Smith, Publishing Director Said: ” There has been a huge growth… Continue reading Match Of The Day Magazine
Carlton Communications plc has today announced the £58.5 million acquisition of Cinema Media. With cinema audiences increasing over the last decade, and with more multiplex cinemas being built, Carlton see this as an opportunity to capitalise on cinema advertising with the aim to expand in other areas, such as the video market.Michael Green, chairman of… Continue reading Carlton Invests In Cinema Media
ABC will release its circulation figures for consumer titles on August 2nd 1996. The figures cover 240 titles and is the first time they have been released together.All circulation figures will be available on MediaTel.MediaTel: 0171 439 7575 or email [email protected]/
