Pursuit, which publishes titles covering angling, golf, football and walking is to hand over its five pet-interest magazines to EMAP Apex.The rationale behind this move is that Pursuit is rumoured to be considering launching some new titles linked to outdoor recreation, though no details are available. Moving the magazines, which include Your Cat and Your… Continue reading Emap To Move Titles
The ITC has awarded the local cable franchise for Eastbourne and Hastings to Bell Cablemedia Plc.Bell Cablemedia is the third largest cable company in the country, serving much of the south-east region. Its cash bid for the licence was £3,387,536. The new area covers the coastal areas of East Sussex and will offer service to… Continue reading ITC Announce Cable Franchise Award
Pearson is expected to become the latest big group to announce a demerger, when chairman Sir Colin Southgate announces his plans tomorrow. Pearson is understood to be planning a strategic review as it reshapes its board and prepares for the departure of its managing director, Frank Barlow.The board is thought to be discussing a number… Continue reading Pearson In Demerger?
British Gas is to sponsor Classic FM’s Celebrity Choice programme, replacing its previous sponsorship of the station’s World Opera Season.Celebrity Choice, presented by Paul Callan, is one of the station’s most popular programmes, with a weekly audience of close to one million. It has a high audience among ABC1 opinion performers and professionals, a key… Continue reading British Gas To Sponsor Classic FM
Classic FM has announced further research back-up for its sponsorships; as well as supplying full quarterly post campaign analysis, Classic is introducing a programme of qualitative and quantitative research.Other research options available to advertisers now include; FMCG sales tracking, data snapshots, pre and post research, copy testing and creative ideas. Dale Butler, Marketing and Research… Continue reading Classic FM Increases Accountability For Sponsorships
Rajar data for Q4 1995, originally due to be released last Friday, will now be released on Friday 15 March, Rajar have confirmed. Q4 1995’s data has been delayed because of the reduction in weekly reach estimates for most stations, caused by the introduction of a new methodology. This quarter’s results will be subject to… Continue reading Rajar Q4 1995 Out In March
The What the Papers Say Awards have this year named the Daily Mail newspaper as newspaper of the year, praised as a “technically brilliant product” which bucked the trend of falling tabloid sales.The scoop of the year award went to Stuart Higgins, editor of the Sun for December’s revelation that the Queen had urged the… Continue reading Newspaper Awards – Daily Mail Wins Paper Of Year
At a conference yesterday ROaR presented its research results on youth culture. ROaR (Right Of Admission Reserved) is a media coalition made up of Cinema Media, M & A, BMP, Kiss FM, The Guardian, The Observer, Channel 4 and EMAP. All of these members have a vested interest in the youth market.The research is claimed… Continue reading ROaR Research Results
Guardian Media Group has bought 450,000 extra shares in Golden Rose Communications, the radio company that owns London Jazz Radio. Its stake in the company is now 2 million shares or 14.47%.Guardian Media Group: 0171 278 2332
On Monday the Financial Times will increase its cover price by 5p to 70p. The FT had survived the price war among the broadsheets during ’93 and ’94 and the price increases which have seen the Daily Telegraph, The Times and the Independent increase their prices by 10p each since July ’95. This is the… Continue reading FT Price Increase
