The first major survey of cable television households shows that they are heavier viewers of television, with men and 10-15 year olds watching most. It also shows that viewing behaviour differs in comparison to other multi-channel households.The cable industry commissioned RSMB Television Research provides extensive information regarding the profile of cabled households and their individuals,… Continue reading Survey Shows Cable Households Are Heavier Viewers
Yesterday saw the launch of the new national business paper, Sunday Business. The paper managed to launch amid difficulties and controversy which last week had seemed likely to delay publication. The paper’s printers, West Ferry printers, owned by the Daily Telegraph group and United News and Media pulled out of the deal, as did one… Continue reading Launch Of New Sunday Business Paper
The ITC has awarded the local cable delivery licence for Southern County Durham and North Yorkshire to Bell Cablemedia.Bell Cablemedia, which is one of the largest cable companies in the UK providing service to 1.6 million homes, was the highest bidder with a figure of £1.7m . The new franchise area covers the districts of… Continue reading Bell Cablemedia Wins New Licence
Sales figures just in show that the first issue of Rosemary Conley Diet & Fitness has outsold any of its rivals by 100,000 copies. Sales for Issue One (Jan/Feb) have exceeded 260,000 copies and over 10,000 readers have taken subscriptions of which 75% are for two years.Rosemary Conley, who with her husband Mike Rimmington formed… Continue reading New Fitness Mag Outsells Rivals
In the same week that new business paper Sunday Business was threatened with legal action over controversial stories in its dummy issues, it has now emerged that the paper’s printers have pulled out and important financial backers have been lost.West Ferry Printers were contracted to print the first edition of Sunday Business but the relationship… Continue reading Sunday Business Hits More Trouble
QVC, Britain’s only television shopping channel has announced another record breaking quarter, with net sales for Q1 1996 at an all-time high of £13.9 million, a 97% increase on the same period in 1995.During the quarter, QVC gained 98,000 new customers, answered 1.5 million calls and shipped 796,000 items. On Sunday 3 March, QVC set… Continue reading QVC Continues To Break Sales Records
Conde Nast has announced that it will be launching a new magazine on 23rd May. GQ-Active will be a bi-monthly release covering men’s health, fitness and sports interests in the style of GQ. It will have an initial print-run of 120,000 and will cost £2.50.Conde Nast will also be adding more titles to its Internet… Continue reading Conde Nast To Launch New Magazine
John Bartle, Joint Chief Executive of Bartle Bogle Hegarty began his second year as President of the IPA yesterday when he was re-elected at the IPA’s AGM.Bruce Haines, Managing Director of Leagas Delaney, was re-elected Hon Secretary. Chris Whitworth of Publicis was elected Hon Treasurer. He succeeds John Page of Delaney Fletcher Bozell.In the IPA… Continue reading IPA Officer Election Results
Airtime sales house Laser has signed a deal with New Media Sales which will represent Laser on an international scale, attracting new clients from Europe and the rest of the world to the UK TV forum.New Media Sales, a firm specialising in international television advertising and sponsorship sales, will focus on developing new clients, many… Continue reading Laser To Expand International Business
Admap are organising a conference devoted to the future of electronic media trading. Speakers include senior media practitioners from both agencies and media owners plus the major suppliers of such services.Speakers include Tim Wootton from TSMS, Tony Weble from AMV.BBDO, Mike Cobbe of Cobbe Smith Terris, Simon Thomas of Leo Burnett, Kevin O’Brien of Reuters… Continue reading Conference To Discuss Electronic Media Trading
