Zenith Media has published its latest Advertising Expenditure Forecasts. Globally, adspend in print, TV, radio, cinema and outdoor is forecast to be $261 billion in 1995, up by 7.3% on 1994. 1995 is expected to be the high point of growth between now and 1998.In terms of the UK, the economic mood is nervous; exports… Continue reading Gloomy Predictions For Newspapers – Zenith
According to CIA MediaLab’s latest sensor, 43% of adults agree that Blind Date and The Generation Game have become too lewd, 27% disagree and 30% are indifferent or do not know.Perhaps unsurprisingly, older viewers are particularly likely to agree that these shows have become far too smutty; among over-45 year olds, just under half (48%)… Continue reading Blind Date And Generation Game “Too Smutty”
The weather on Sky News is to be sponsored by Tulip; Sky News will include the Tulip Computers sponsorship credits on all opening and closing weather credits as well as on the Sky News menus.The deal, which covers the hourly weather forecasts, will include four different sequences of credits, one for each season. Mark Wood,… Continue reading Sky News Weather Sponsored By Tulip Computers
The first running of the MediaTel Handicap Steeplechase at Plumpton racecourse was postponed yesterday – probably for about 4 months!The snow storms descended as the runners were gathering at the start. Top jockey Richard Dunwoody comments in today’s Sporting Life, “my horse was crossing his legs on the way to the start and you couldn… Continue reading MediaTel Sponsors Plumpton Race
Carlton Profit Up 30% Carlton Communications has today released results for the year ended 30 September 1995; pre-tax profits were up by 30% to £246.7m. The Broadcast Television Division accounts for 49% of their total operating profits, up from 7% two years ago.The new combined Carlton/Central has been a success for the company, with sales… Continue reading Carlton Profit Up 30%
The Radio Advertising Bureau is predicting a healthy last quarter for 1995 in terms of revenue, forecasting a 15% increase year on year. Whilst television spending is predicted to be down, radio increases throughout the year have averaged over 20%. Forward bookings for 1996 are also looking healthy, with new interest in the medium coming… Continue reading Radio Industry Optimistic For Revenue Forecasts
It is reported today that Tony Blair’s private meeting with cable companies yesterday to try and reassure them following the Labour/BT deal went well. It is believed that Blair assured the cable companies that BT would only be allowed access to the market after 1998 if it presented a detailed programme for the construction of… Continue reading Blair Reassures Cable Industry
The Radio Authority has advertised for a new regional ILR licence to cover the Yorkshire area. This is the largest local radio licence outside London which the Authority plans to advertise during the current ILR development phase; it will cover at least 3m adults in an area which includes the cities of Leeds, Bradford, Sheffield… Continue reading New Yorkshire Regional Radio Licence Advertised
Future Publishing is set to launch a new comedy magazine early next year despite the failure of previous titles in this market.Comedy Review, a monthly title, will be launched on February 8th with a cover price of £3.00. It will have an initial print run of approximately 40,000 and will be aimed mainly at 16-35… Continue reading New Comedy Title For Future
For the first time, telephone lines installed by cable operators have exceeded the number of cable television connections. Cable telephony, already the fastest growing part of the cable business has 1.216m lines compared with 1.159 million cable television subscribers, according to the latest ITC quarterly statistics.In percentage terms, cable telephone lines show a 113% increase… Continue reading Cable Phone Beats Cable TV
