Sir Peter Gibbings, chairman of the Radio Authority claimed that “Without regulation there would be chaos”. He outlined the Radio Authority’s tasks, and why regulation is necessary; for planning the spectrum in the first place, for choosing suitable companies and for regulating content.He pointed out the recent success of radio as a medium, with independent… Continue reading Media – Just Pawns of the Government and City? (Part Two)
The Daily Mail and Daily Star are both running promotions this week in attempt to pick up Today readers. The Daily Mail is being delivered free to all Today readers who had the newspaper home delivered. Then for the next eight weeks Today readers will be offered the Daily Mail at half price.The Daily Star… Continue reading Mail And Star Pitch For Today Readers
Mike Baker, Advertisement Marketing Controller at IPC delivered the award- winning paper of the Conference, “Researching specialist or small-scale audiences – The IPC Experience”.He began by highlighting that specialist or minority media suffer in terms of research; ie cable has no BARB data, radio has little product data and regional press has to graft together… Continue reading Helping To Control The Business – New Research Solutions (Part
Two)
Neil Shepherd Smith, Technical Consultant to JICREG, gave a paper entitled “The creation of a currency – JICREG”. He related the history of how JICREG started; in 1989 there was no industry research for the regional press. A readership survey like the NRS for regional titles would have cost over £12m, so JICREG was formed… Continue reading Helping To Control The Business – New Research Solutions
Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
IPC has appointed Caroline Ward as publisher for the three TV weeklies, TV Times, TV & Satellite Week and What’s on TV. She will join IPC on November 21, moving from Emap Elan.Myatt McFarlane’s motorcyclist magazine, Street Fighters, has increased its frequency from bi-monthly to monthly.Revamp For Mountain BikerMountain Biker International is to undergo a… Continue reading IPC Appoints TV Weeklies Publisher
The last edition of News International’s Today newspaper reads “Goodbye. It’s been great to know you”. High costs and rising losses have been blamed by publisher News International for its decision to close the title. Les Hinton, executive chairman of News International said “with a modest circulation, insufficient growth and rapidly rising costs we have… Continue reading Last Today Promotes Sun To Readers
It is reported today that Buckingham Palace is considering switching the filming of the Queen’s Christmas speech away from the BBC, following the announcement of the BBC Panorama interview with the Princess of Wales.Any final decision on whether to move the broadcast would be taken by the Queen, but the fact the Palace is considering… Continue reading BBC Christmas Doubts
Rupert Murdoch, stung by increasing newsprint costs and steady circulations at his Today newspaper, has also announced he is to ease his financial burden by increasing the price of the Times from Monday. The daily will go up by 5p to 30p, and the Saturday edition will rise to 40p from next week.It is now… Continue reading Times To Increase Cover Price
According to the latest Youth TGI survey, released this week, More is the favourite title for girls aged 15-19, and has been for the past three years. Just Seventeen has also kept its position over the years, in the number 2 slot. The Sun and News of the World beat Mizz in the girl’s top… Continue reading Youth TGI Readership Results
