A full report of the ISBA Policy Conference 1996 is now available. “An industry under threat” was this year’s theme, with the aim of the conference to overcome the problems and find practical solutions.Keynote SpeechInflated Fragmentation IInflated Fragmentation IIDatabase Marketing, European ThreatsMarketing’s Future
Both Ford Ennals, Director of Marketing British Airways, and Tim Pile, Director of Marketing Services TSB, spoke about the importance of databases in building relationships with consumers. They are especially effective in terms of building confidence in a product and developing brand loyalty. Mr Ennals illustrated this by the success of BA’s ‘Air Miles’ scheme.… Continue reading ISBA Conference: Database Marketing And Europe
Mercury Asset Management has sold a significant stake in MAI, which announced a £3bn merger with United News and Media on Thursday. MAM sold a 2 per cent stake for £25m on Friday, retaining a 6.25 per cent share in the company, and yesterday sold an additional 870,000 shares. This reduces the group’s holding in… Continue reading MAM Sells MAI Stake
Laurence Haselhurst, Media and Marketing Services Manager of Pedigree Petfoods, pointed out that the advertising industry should follow two basic principles: competition and complementarity. Competition in order to raise standards and keep prices down, and complementarity in order to maintain coverage of the whole population. The situation in television is not satisfactory he said because… Continue reading ISBA Conference: Fragmented Future
Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.Radio in December saw Dixons spending the most, £425,000,… Continue reading Register Meal Top Brands
Premier Radio, the UK’s first commercial Christian radio station, has signed a sponsorship deal with Christian conference centre Mulberry House in Epping Forest, Essex. The sponsorship of Premier’s Lifeline service will run for one year from February 1996 and will include regular programme features and trailers throughout the day.Lifeline is a telephone information and advice… Continue reading Premier Signs Sponsorship Deal For Community Help-Line
GWR has announced that it will buy a 31% stake in London News Radio Ltd (LNRL), a new company which has agreed to acquire London Radio Services Ltd, which operates the London News Radio stations. The deal, worth £1.7m, will be completed by 1 April.The other shareholders in LNRL are ITN with 29%, Reuters with… Continue reading GWR Buys Into London Radio
There has been increased speculation that Carlton may make a hostile takeover bid for MAI after Thursday’s merger between MAI and United News and Media.Carlton Communications, long-rumoured to be on the lookout for a takeover, is believed to be facing pressure from the City to launch a bid due to the MAI merger lacking industrial… Continue reading MAI Merger Leads To Increased Speculation
The IPA has published its Fourth Quarter 1995 TV Trends Report; this allows an overview of 1995’s television viewing as a whole. The average daily hours of viewing to total television were 3.59 hours in 1995 compared to 3.60 hours in 1994, halting the steep decline which has been recorded in recent years. The average… Continue reading TV Viewing Decline Slows
The Sunday Times Web Site, which launched a month ago, is claiming that more than 85,000 people have registered as users. This has more or less doubled from their claims two weeks ago that 47,000 users had registered.The site, which includes every edition of the Times and Sunday Times, as well as additional on line… Continue reading Sunday Times Net Claims 85,000
