Capital Radio has announced that it will be joining the bidding for the new Yorkshire and Humberside commercial radio licence, covering most of West Yorkshire, South Yorkshire and Humberside.Leading the Capital Radio bid, which aims to introduce a distinctive new format aimed at teenagers and young adults, is the company’s managing director Richard Eyre.At least… Continue reading Capital Radio
Bid For Yorkshire Licence
From this Sunday, 4th Februay, the Sunday Express is ditching its 3rd section, Classic, and renaming it Expresso. Teaser ads appear in today’s trade press, promising it will be “hot and bubbly” and “a strong stimulant”.The Express refuses to comment on any editorial changes prior to the launch, but size of the magazine and rates… Continue reading Sunday Express Revamps Classic
Press reports that Virgin Vodka is to release an ad showing a gay couple kissing on British television for the first time ever have been hotly denied by MTV. Press reports have stated that the ad is to be shown on MTV for three months starting from March.MTV have today issued a statement denying any… Continue reading MTV Hotly Denies Gay Kiss Ad
Channel 4’s new The Girlie Show has been slammed by the public, according to research conducted by the McCann-Erickson/Universal advertising group.Only 10% of women aged (16+) who watched last Friday’s programme will bother to tune in this Friday; and only 4% of men (16+) will switch channels this Friday night. The Girlie Show, in the… Continue reading C4’s Girlie Show Gets Thumbs Down
For only the third time since the beginning of 1995 only two editions of the tri-weekly Channel 4 soap Brookside have managed to make it into the channel’s Top 10 programmes. For w/e 21/01/96 the Friday edition only achieved an audience of 2.67m -placing it behind all of that week’s editions of Countdown, 70’s rerun… Continue reading Improved Scheduling Leaves Brookside Out In The Cold
Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where… Continue reading Strongbow Links Up With Sky Sport
The BBC has secured television coverage of the Olympic Games in 2000, 2004 and 2008, as well as the Winter Olympics in 2002 and 2006. The deal, worth $1.44 billion, defeated the $2 billion bid offered by Rupert Murdoch’s News Corporation.Jonathan Martin, BBC Television’s Head of Sport, said: “As one of the leading members of… Continue reading BBC Secures Olympics Coverage
Talk Radio UK has announced a sponsorship deal with the car manufacturer Daewoo for a breakfast show competition, and Channel 4’s new basketball series will be sponsored by Sprite.The competition launched by Talk Radio, The Daewoo Raconteur of the Year, will start on 1st February on the Breakfast With Bates show. Listeners will have to… Continue reading Talk Radio And Channel 4 In Sponsorship Deals
London-based MBC (Middle East Broadcasting Centre) has been voted the best Arabic satellite TV station, and MBC FM the best Arabic radio station in the world. Viewers and listeners in the Arab world voted for MBC in the Arab ‘TV Guide’ magazine.Major international corporations such as Unilever, Procter and Gamble, Coca Cola, Pepsi and Ford… Continue reading Media Awards For MBC And Unzip
