Classic FM is trying to take a slice of the lucrative recruitment advertising cake; it is carrying recruitment ads for the first time in its three year history.The campaign is on behalf of Clerical Medical, who are looking for financial planners. It was placed by recruitment consultancy Austin Knight, and runs in conjunction with ads… Continue reading Classic FM To Take On Broadsheet Revenue
Nokia Mobile Phones has signed up to sponsor NBC Super Channel’s The Tonight Show with Jay Leno. This is the first time Nokia Mobile Phones has placed a sponsorship deal with the Channel. The deal began on 2nd October, and will run until the end of December 1995.Running alongside the sponsorship is a competition for… Continue reading NBC Super Channel – Nokia Sponsorship
Members of the Independent Television Commission failed to come to a decision regarding the winner of the Channel 5 auction at their monthly meeting yesterday.The decision is now likely to be announced towards the end of November, after the next monthly meeting. Of the four bidders, UKTV, the highest bidder is expected to win, despite… Continue reading Channel 5 Bid Decision Not Yet Made
According to research issued by the PPA, people are spending more on magazines than ever before.The 12 month review by Wessenden Marketing has revealed that consumer magazines increased their growth rate during the first half of 1995, and the report reveals that people are expected to spend more than £1.6 billion on magazines this year.With… Continue reading Record Amount Spent On Magazines
Scottish Radio Holdings has announced it is to buy Morton Newspapers, Northern Ireland’s largest publisher of local weekly newspapers, for £11.2 million.The acquisition is being made through a new subsidiary company set up early in 1995; Score Press, which is 90% owned by SRH and the remainder by Score’s chief executive, Charles Villiers. Score Press… Continue reading Scottish Radio Buys Local Press In Northern Ireland
Following Rupert Murdoch’s announcement at the company AGM last week that they are spending millions of dollars on developing on-line services and new technologies, News International has announced that it is to acquire the Advanced Products Division (APD) of National Transcommunications Ltd (NTL).The purchase has been made through the News Corporation’s technology arm, News Technology… Continue reading N.I In Technology Purchase
Five regional newspaper publishers have written to National Heritage Secretary Virginia Bottomley, calling for a level playing field in the media ownership rules to enable regional newspaper companies to compete fairly within local markets.Chris Oakly, group chief executive of Midland Independent Newspapers, Freddy Johnston, chairman of Johnston Press, Robin Burgess, managing director of the CN… Continue reading Regional Papers ‘Give Us Freedom’ Plea
The Electronic Telegraph’s Fantasy League Online, which launched last month, has been shut down, and aims to re-open again in December. Users who have registered have been refunded the entry cost.The delay is due to software problems, but according to publisher Hugo Drayton “although our systems have been configured to cope with a high level… Continue reading Electronic Telegraph Postpones Fantasy League
The Daily Telegraph has appointed its new editor from an internal position. The editor will be Charles Moore, who has been editor of the Sunday Telegraph since 1992, and prior to that was deputy editor of the Daily Telegraph for two years. Prior to that he was editor of The Spectator for six years.The new… Continue reading New Telegraph Editor
Trinity International Holdings has announced its plans for the national sales of its purchase of the Thomson Regional Newspapers.AMRA has been appointed to handle all of the Cardiff based titles including the Western Mail, South Wales Echo and Wales on Sunday, plus the classified revenue for the Belfast titles, including Telegraph.Mediaforce has been appointed to… Continue reading Trinity Appoints Amra And Mediaforce For Thomson Sales
