A new twist has emerged in the hearing at the High Court over the award of the Channel 5 licence to Channel 5 Broadcasting. QC Sir Patrick Neil, representing failed bidder New Century, accused the ITC of not properly testing the business plan put forward by C5B.This plan was crucial in originally awarding the licence,… Continue reading C5B And ITC Accused Of More Irregularities
The Food Advertising Unit of the Advertising Association has today welcomed a report that concludes food advertising affects only brands and not markets. The report shows that advertising can be an effective tool of competition between brands, but in mature food markets seems to have no effect on total market size.Jonathan Bullock, Head of External… Continue reading Food Advertising Affects Brands Only Not Markets
The Independent Television Commission is expected to come under attack at the High Court today, at the hearing on the Channel 5 award. Virgin TV was given leave to seek judicial review following complaints that Channnel 5 Broadcasting, the successful applicant, was allowed to change its bid after the final deadline.Virgin TV is expected to… Continue reading Virgin’s Channel 5 Challenge Heard Today
A recently released report by advertising agency JWT has revealed interesting facts concerning advertising in the festive season. In December six discussion groups were held among groups of women in both the north and south: the groups encompassed three different life-stages: women 25-35 years without children, women 25-35 years with children and women 35 years… Continue reading JWT Research Findings On Christmas Advertising
A northern rival to Cosmopolitan and Marie Claire is to be launched in Scotland this spring. The new title is edited by Grace Franklin, a former Scottish Daily Record features writer.The title, which has an initial print-run of 10,000, will cost £2.00 and is aimed at ABC1 women aged 30 plus. Franklin commented that the… Continue reading Scottish Rival To Cosmo And Marie Claire
Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also… Continue reading Classic FM Offers More Research To Advertisers
The ITC has received three applications for the local delivery franchise for Southern County Durham and Northern Yorkshire areas.The applicants are: Bell Cablemedia Plc, with a bid of £1,750,000, who own the neighbouring Wearside franchise, and propose to offer service by 2002 to 132,000 homes; Cable and Telecoms North Ltd, with a bid of £626,866,… Continue reading Applicants Bid For Cable Franchise
December’s circulation figures are the first full month’s figures since the closure of the Today paper in November; although impossible to know for sure, it seems the buyers of Today have not all rushed to buy a different paper, but rather the newspaper market in general has fallen.Today’s last circulation figure was 528,000; although both… Continue reading National Press Round-Up – December
The first issue of Quorn House Publishing’s new magazine, Rosemary Conley Diet & Fitness, will be launched on the 18th January 1996. It will cost £1.20 and, as the title suggests, this bi-monthly glossy magazine will concentrate wholly on health, especially problems of weight and fitness. It is aimed at ABC1 women in the 20-44… Continue reading Rosemary Conley Diet & Fitness – First Issue Review
MTV Europe has teamed up with US magazine publisher Ray Gun in a deal that will produce the channel’s first youth culture and lifestyle magazine, entitled BLAH BLAH BLAH. Conceptualised by Marvin Scott Jarrett, the owner of Ray Gun, in association with MTV Europe, the new magazine will be launched in the UK on 14… Continue reading MTV Launches New Magazine
