Starting from today, Classic FM is offering advertisers three new airtime packages which target AB adults, ABC1 housewives/shoppers and AB men.Each airtime package offers guaranteed ratings, reach and frequency for its specific audience. Airtime is scheduled in programming relevant to the target audience.Nigel Reeve, Sales Director at Classic FM said: “The targeted packages are designed… Continue reading Classic FM Introduces Targeted Packages
New European rules on advertising could lead to some programmes being scrapped and others facing big drops in revenue. In a crucial vote tomorrow, the European Parliament is expected to support a move which would ban sponsorship of children’s shows and toy ads in the centre breaks of programmes.The proposal is strongly opposed by the… Continue reading European Threat To Ban TV Ads For Kids
South African-born Josh Dovey is leaving the UK to become Managing Director of Hunt Lascaris TBWA and Omnicom’s joint venture media dependent in Johannesburg. Dovey, currently Joint Deputy Managing Director at CIA Medianetwork, will leave London in the Spring after 14 years working in the UK.Dovey’s client responsibilities have been divided between existing CIA Medianetwork… Continue reading CIA Deputy Managing Director Returns To South Africa
Clacksons have been appointed National Advertising sales representatives for the Herald Newspaper Group, the publishing group purchased by Home Counties Newspapers late last year. The titles include the Harlow/Stortford Herald Series and the Bedfordshire Herald Series. Clacksons now represent all of Home Counties 49 titles.Clacksons now have a portfolio of 165 titles which represents 5.25… Continue reading Clacksons Win Herald Newspapers National Sales
David Herro, the Chicago fund manager who instigated Maurice Saatchi’s departure from the Saatchi advertising group last year, has sold a £4.2m stake in Cordiant.He has also taken stakes for a new fund in two other British companies: Vardon, the leisure group, and Powerscreen, the Northern Irish engineering group.Herro said that the move did not… Continue reading Herro Fund Sells Cordiant Stake
Weekend newspaper reports state that Maurice Saatchi has asked Cordiant, the advertising agency formerly known as Saatchi & Saatchi, to have back use of the Saatchi name.Sir Tim Bell, spokesman for Maurice Saatchi, said: “We would like the name back because it is ours.” However, Jennifer Laing, the chairman of Saatchi and Saatchi Advertising which… Continue reading Saatchi Wants Name Back
European Commissioners are to start broadcasting to European countries in a bid to get more in touch with European voters. Broadcast via Eutelstat, the commission’s own satellite receiver, you could receive ‘total allowable catches’ in full. as they are announced at a press briefing. Or viewers could enjoy a ‘thematic dossier’ of European capitals, before… Continue reading European Union Turns To Satellite
The Edgbaston Chronicle, a free weekly newspaper with a VFD figure of 24,576 (01/95-01/95) delivered in south-west Birmingham closed on Friday. Its publisher, Wolverhampton based Express & Star said there are no plans to replace the title.
FT Conferences is holding its fourteenth annual conference on New Media & Broadcasting at the Hotel Inter.Continental, One Hamilton Place, London on 26th and 27th February 1996.The conference will discuss the impact of new technologies on the media industry, including digital satellite and terrestrial television and electronic superhighways.Speakers include:-Mr Marc-Andre Feffer, Vice-President Delegue General Groupe,… Continue reading FT Conferences’ 14th Annual Conference
The cable industry has formed the Cable Research Group in a bid to achieve its own airtime currency. The Cable Research Group has commissioned RSMB to conduct a BARB style diary-based audience research of cable TV households.Helen Harrison, consultant to the Cable Research Group said it is hoped the research will be a one-off, to… Continue reading Cable Industry Funds Joint Research
