Reed Regional Newspapers have confirmed this morning that they are not going to renew their contract with PressAd, the commercial arm of the Newspaper Society.Reed, whose contract with PressAd expires in September, said they have been assessing value for money in relation to PressAd and have decided they will take over the role themselves. However,… Continue reading Reed Ceasing Membership Of PressAd
The latest ABCs to be released include IPC’s monthly titles; Marie Claire has performed well, up 14.3% year on year to break the 450,000 mark at 455,109. Loaded records its second ABC at 127,677, over 30,000 copies more than its previous figure. Wired records its first ABC at 29,712. ABC Totals Jan-June ’94 Jan -June… Continue reading Latest Jan-Jun ABCs – IPC Monthlies
The June Register Meal Top Ten Brands have been released. The highest spending company in the television category in June was Tesco Store with total expenditure being £4,306,000; the second highest expenditure came from NatWest Bank with £3,022,000. For the same period in May, spend in the television sector was lower with the top company… Continue reading Top Ten Brands – June
Emap has acquired magazines in two areas, meat trades titles and construction. Emap has bought Foodshop, Scottish Butcher and What Machine from Tony Pike’s Smithfield Publishing for an undisclosed sum.Emap have also acquired Construction News from the Thomson Corporation for a cash consideration of £7.6m. Construction News has a paid-for circulation of 30,000 and in… Continue reading Emap Acquisitions
Independent computer publisher, Maverick has axed two of its Sega Megadrive magazines, Megatech and Megadrive and Megadrive Advanced Gaming and bought Emap Image’s The One Amiga.The Advanced Gaming last issue has gone to press for September and Megatech closed last month.For further details: Maverick, 01865 202777.
The Word has secured two sponsorship packages for the regional daily press from EMI and car insurance company Preferred Direct.EMI is supporting editorial coverage of music and entertainment in 17 regional daily press titles to promote its new range of mid price CDs. The package, worth over £10,000 will appear in the Ipswich Evening Star,… Continue reading New Regional Press Sponsors
The latest January to June ABCs, released today include the IPC women’s weekly titles. Eva has recorded its first ABC, of 394,155, as has Classic FM’s magazine, 35,111. Totals January – June 94 January -June 95 % Change Actual Change Chat 486,233 577,150 18.69 90,917 Sky 140,070 160,426 14.53 20,356 TV & Satellite Week 177,160… Continue reading Latest ABCs – IPC Weeklies
The BBC has claimed great success for Radio 1 in the latest Rajar data, for Q2 1995. Its total audience (4+) rose by 600,000 to 12.9 million compared to the first quarter of 1995. Chris Evan’s has had the desired affect on the Breakfast Show, with audiences up by 10% from 6.19m to 6.8m (4+).Its… Continue reading Radio 1 Audiences Up On Last Quarter – BBC Round-Up
Helena Hudson is to join Optimedia, heading the £7m L’Oreal and Lancome accounts. Hudson, who was O&M Media’s former press buying manager, will join Optimedia as a media account director in mid – August.Optimedia 0171 935 0040.The National Magazine Company has appointed Marc Hope, agency manager of Readers Digest as ad director of House Beautiful.… Continue reading Appointments – Optimedia, NatMags and IPC
Commercial radio has at last achieved over 50% share of listening; the Q2 1995 Rajar figures show a 50.1% share. Commercial radio’s share has been steadily growing; two years ago its share was 38.9%; last year’s Q2 figure was 47.4%, and Q1 1995’s figure was 48.4%.Commercial radio has increased its weekly reach to 28.6m listeners,… Continue reading Commercial Radio Achieves Over 50% Of Radio Listening For
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