According to The Independent’s own estimates, the new look of the paper has dramatically increase sales in the past week. Relaunched last Saturday, the Independent is claiming average sales for last week of 302,303. If sales for the whole of June are maintained, this would give The Independent the highest circulation it has had since… Continue reading Independent Revamp Success Claim
Caledonian Newspapers, The Herald and Evening Times, have both put electronic versions of their titles on the Internet.The publications are the first Scottish national and regional daily newspapers on the Internet and are one component of a new Internet service by Caledonian Publishing subsidiary, Caledonian Information and Media Services (C.I.M.S.).The Herald and Evening Times launches… Continue reading Caledonian Newspapers Link To Net
Best, the women’s weekly published by Gruner & Jahr, is to sponsor the second series of ITV’s Special Babies. This is the first sponsorship of a factual series on the ITV Network. The first series of Special Babies averaged an audience of over 9 million.Best will also be running weekly features during the series, covering… Continue reading Best In First Factual Sponsorship
The Ad Track research evening was held on 13th June at the Arts Club, Dover Street, London. Mike Baker, Advertisement Marketing Controller at IPC, was the speaker.Monitoring the effects of advertising in magazines is not an easy task when compared with television advertising. According to the Ad Track report ” The spends are often much… Continue reading AD Track Report
The Daily Telegraph is to cut it’s coverprice from 30p to 10p every Monday for twelve weeks starting from Monday 19th June and lasting to 4th September.The promotion is entitled The Summer of Sport and lists events in the sporting calender which will be reported.Events covered will include Rugby World Cup finals, The England/West Indies… Continue reading Daily Telegraph Price Drop
In a lecture given last night to the Royal Television Society, Andrew Neil warned of the negative impact of the digital revolution in broadcasting.Mr Neil began with a warning about the potential dominance of BSkyB. “British television is on the brink of going digital and that digital revolution seems likely to be dominated by BSkyB.”“Digital… Continue reading Neil Warns Terestrial Broadcasters
The ITC has awarded the following local delivery licences in the Midlands;Licence Area Successful ApplicantTamworth/North Warwickshire/Meriden Tamworth Cable CommunicationsLichfield/Burntwood/Rugeley Lichfield Cable CommunicationsBurton-upon-Trent/Swadlincote/Coalville/ Burton-upon-Trent CableUttoxeter/Ashby-de-la-Zouch CommunicationsHinckley/Bosworth Hinckley Cable CommunicationsAll the successful applicants are associated with LCL Cable Communications, which currently operates the Leicester and Loughborough franchises. In each case the successful applicants were the highest bidders.LCL… Continue reading Local Delivery Franchises Awarded
Blade is the name of the new £65m billing stand alone centralised outdoor buying operation formed to service the needs of the three outdoor specialists in the Alban group – Concord, Outdoor Connection and Outdoor Focus.The new operation, which launches today, is a more formal extension of the Alban Group central buying unit which has… Continue reading Alban Group Centralised
TDI, London Underground and United Airlines will be launching London’s first Tube train to be covered in advertising on Monday. United have taken the train to mark the launch of their new Boeing 777; the train will be covered in the airline’s colours of blue, grey and red, and a message about the new aircraft.The… Continue reading All-Over Tube Advertising To Be Launched
Richard Bedwell, head of research at Carlton UK Sales, has been made redundant after more than three years heading research at Carlton.
