Viewing figures for the second week of the Rugby World Cup have been released and they show a marked increase in viewing compared to last week’s figures. The top figure this week was the 8.3m who saw England beat Western Samoa.Here are the viewing figures for the latest week’s live matches: Date Match Viewing Figures… Continue reading Rugby World Cup Viewing Figures
Northcliffe Newspapers have embarked on a new inititative which will sell to national clients direct. The new Client Direct Team has been developed from the national sales operation in Nottingham. The team will report to Debbie Kinlay, London Sales Director.
David Lees, sales and Marketing Director of Talk Radio UK has appointed Steve Johnson as his deputy. Steve Johnson will join Talk Radio as sales controller.In another move to strengthen the sales team, Lees has appointed Caroline Harnett as Sponsorship and Promotions Manager.David Lees said “Both Steve and Caroline have been integrally involved in successfully… Continue reading New Appointment At Talk Radio
QualitiesAll of the qualities had a good month in May; compared to April’s monthly figures all titles recorded an increase. The Times fared best, its monthly figure was up 5.42% on April to 664,501; this is an increase of 28.38% year on year. Its 6-monthly ABC was 631,448, an increase of 33.82%.Also faring well in… Continue reading National Press Round-Up – May
The 1994 Annual Report and Accounts of the ITC have been published. The report records that total ad revenue for commercial television broke the £2 billion barrier for the first time, in 1994, rising by just under 11% on 1993 to £2,087 million.Cable and satellite advertising revenue was up 35% overall, with a one per… Continue reading ITC 1994 Annual Report – 1994 Revenue Over £2bn
James Walker, director of media consultancy at the Henley Centre, is leaving to become Media Development Director at JWT. He will create a new department at JWT which will aim to expand the agency’s research and consultancy resources, as well as broadening the media department’s activities and forge closer links with trade bodies such as… Continue reading Henley Centre Walker Joins JWT
Cordiant, the renamed Saatchi and Saatchi agency is to reduce staff numbers by 470. The cuts will cost Cordiant £10m in redundancy costs, shareholders were told at the annual general meeting.In a press release, Charlie Scott, Chief Executive and Acting Chairman of Cordiant said “Action has been taken to reduce staff numbers which will result… Continue reading Cordiant Job Losses
http://www/batmanforever.com/The internet, these days, is much like every other medium – you can’t move for Batman hype.In fact, the hype is several stages more advanced on the net than it is anywhere else. If it manages to filter through to all the other media with a similar success, we can look forward to another summer… Continue reading Net Site Of The Week
June 12th was the deadline for the application for the local delivery franchise for Wythall.The applicant is Birmingham Cable Ltd, the operator of the adjacent Birmingham Cable franchise. The application proposes to offer service by the end of 1996 to 4000 homes. The cash bid made by the applicant is £1.For more information contact: Mr… Continue reading Wythall Franchise Applied For
According to research conducted by the ISBA’s Press Action Group, advertisers would spend more money on press advertising if there was more readership data available.Respondents to the survey together account for £200m worth of press ad spend and nearly a third (31%) said the lack of readership data made them spend less in press advertising.The… Continue reading More Readership Details Say Advertisers
