The Incorporated Society of British Advertisers (ISBA) has today published its Annual Report and Accounts. John Hooper, director general of ISBA outlines the current and future aims of the Society in 4 key objectives:“Convince the government of the importance of advertising in a market led economy; ensure a media environment that meets the business needs… Continue reading ISBA Focus On Media Inflation And New Media
The Government should remove public service TV advertising from commercial networks, currently worth around £40m, and put it as public service messages on the BBC. This is one of the recommendations of a 5-point plan put forward by CIA Medianetwork to beat spiralling TV advertising cost inflation.The 5-point plan to control TV advertising inflation is:… Continue reading Plan To Beat Rising TV Costs – CIA
Latest research conducted by GfK Marketing Services indicates that the number of British households with satellite dishes has not grown significantly in the last few months, in spite of the continuous drop in the average price of satellite recieving equipment, and recent special offers.In the first few months of this year there was a slow… Continue reading Dish Sales Unaffected By Price Cuts
Channel 4’s decision to move the Derby from Wednesday to Saturday looks to be a mistake. Viewing figures for this year’s Derby are down from 4.2m last year to 3.8m this year, this is a fall of 10%. It had been hoped that moving the race from midweek to the weekend would be more viewer… Continue reading TV Viewing Summary W/E 11/06/95 – Derby Move A Flop
The Sun is today offering its readers a Sun credit card; today’s paper has an application form in the middle pages. The Sun’s card is a MasterCard, backed by the HFC bank, who are the bank behind the GM card from Vauxhall.The credit card offers no annual fee for the first year, and an APR… Continue reading Sun Offers Credit Card To Readers
EMAP plc has announced that it is to acquire the business magazine publishing interests of the Institution of Civil Engineers (ICE), which include the weekly magazine New Civil Engineer and six other titles.Integral to the acquisition is a long term agreement for publication of New Civil Engineer and Civil Engineer International, which are the magazines… Continue reading Emap To Acquire New Civil Engineer
20% of Internet users do not read a daily newspaper according to research carried out by NOP. The research, designed to provide a profile of Internet users, involved face-to-face interviews with a nationally representative sample of 5,660 people aged 15+.Key findings include; 65% of Internet users are aged 15-34 6% of users are aged 55+… Continue reading Research Into Internet Users
http://www.pavilion.co.uk/daccess/Part on-line magazine, part information service, Disabilities Access is an internet service for people with disabilities and for those who work with them.It funds itself, at least in part, by carrying advertising, offering a fairly broad and very astute range of packages.Services available to users include news headlines and news archives from Disability Now newspaper,… Continue reading Net Site Of The Week
Yesterday’s Rugby World Cup Semi-Final between England and New Zealand, which was shown live at 13:30 attracted an audience of 9.0 million viewers, according to unofficial overnights. This is almost 3 million more viewers than watched last week’s England v Australia match.Of these 9 million individuals, 5.1 million were men. This is a TVR of… Continue reading Rugby Semi-Final Attracts 9M Viewers
The fashion and style magazine, with Madame Figaro, will appear bi-monthly in The Observer Newspaper from October 29th with Mimi Spencer as it’s editor.The magazine which was distributed bi annually with The Guardian on a Saturday, since it’s launch in 1993, will accompany The Observer in a bid to attract more female readers to The… Continue reading Observer To Gain Madame Figaro
