A report from the Institute of Directors (released December 28th to the press) says that directors’ confidence in the economy has fallen back to 38%, its lowest since December 1992, mainly due to political uncertainty.53% of respondents were still optimistic about their own companies’ prospects – down slightly from 56% in October – and almost… Continue reading Directors’ Confidence Lowest For Two Years
Classic FM has revealed it attracted more than 300 advertisers in 1994, 30% of which were new to radio. The highest level was from the financial sector, accounting for 18% of the stations advertisers.
German media groups Bertelsmann, Leo Kirch and Burda, have all been involved in talks with Daimler-Benz, the automotive and aerospace group, aimed at establishing multimedia ventures.
The Daily Express and Sunday Express have linked up with Stena Sealink to offer £1 sailings to France and £5 to Holland running from December 31 to January 13. The Daily Mail and Mail on Sunday promotion – in conjunction with P&O – began on the same date but ends this Sunday (Jan 8th). Both… Continue reading Express / Mail In Sail To France Sponsorships
The electronic sign over Times Square, known to New Yorkers as the Zipper, and operated by the newspaper New York Newsday since 1986, has been taken over by Pearson, who have signed an initial two-month lease, with an option to extend for a further two years. It took over the sign hours before the New… Continue reading Pearson Takes Over New York’s Zipper
NBC has acquired a transponder on the new Astra 1D Satellite and plans to use it to provide variants of its existing service for particular markets, as well as for new services.
Maurice Saatchi has today rejected the concessionary offer to remain as chairman of Saatchi and Saatchi Worldwide Advertising, a subsidiary of the Saatchi and Saatchi group. In a letter to company secretary Graham Howell, Saatchi says “Please inform Mr Herro that I do not accept his offer. It was kind of him to consider me… Continue reading Maurice Saatchi Quits
MediaTel has been informed by sources at Allied Domecq that there is no truth in the reports circulating prior to Xmas of a sponsorship deal with Granada – put at £30m – for Coronation Street. A tie-up with Coronation Street logos appearing on Tetley tea is going ahead, but staff at Allied have been informed… Continue reading Coronation Street Sponsor Rumour Denied
GWR, one of the UK’s largest radio groups, has suffered a setback in its plans to enter the Polish radio market. Inforadio, a 24-hour talk and news station in which GWR has a 33% stake, has been refused a license by Poland’s broadcast media licensing authority.GWR has been forced to invest abroad because it already… Continue reading GWR Polish Plans Halted
The Scottish Daily Express has linked up with Thomas Cook to launch Katie Wood’s Wonderful World of Holidays Game from January 9 for 18 days. 1.5 million game cards have been distributed, and Thomas Cook holiday vouchers can be won. The promotion has TV and radio support. Katie Wood is one of Scotland’s leading travel… Continue reading Scottish Express Launches Holidays Game
