According to research from CGA Direct, the household insurance broker, the information highway is heralding a revolution in the way financial products are designed and sold.Research was conducted among 500 homeowners into the way they buy insurance; 44% said that they would consider buying financial products as a result of direct response advertising on television,… Continue reading Information Highway Research
Bell Atlantic, the US telephone company, has confirmed plans to press ahead with a video network. The deal would involve establishing a TV studio to provide programming for new digital networks, as well as buying from existing studios.
ITV has signed a new contract for the domestic coverage of British Athletics. The contract covers 1995 and 1996 with an option to extend for a further two years; it will incorporate the top three indoor and four outdoor events, including the London Grand Prix meeting at Crystal Palace.ITV will also continue to feature exclusive… Continue reading ITV Signs New Athletics Deal
Viacom, the group which includes MTV, has reported a massive increase in earnings for the second quarter of 1994 to $221.7m, aided by growth at MTV.
The government yesterday approved the sale of London Transport Advertising to the consortium led by the largest transport advertising company in the US, Transportation Displays Incorporated. *OUTDOOR£ for news store
EMAP Metro’s circulation figures have been released, with most titles recording year on year rises. Empire, the film magazine fared best, up 14%, with the male interest title Q, following recent trends in the sector, up 9% year on year.Mojo, the new music title did not release a figure, but EMAP point to the launch… Continue reading Latest Jan-Jun ABCs – Emap/Readers Digest
EMAP has bought three UK golf titles from The New York Times for £11.25m cash. Emap is buying Golf World, Golf Weekly and the trade publication Golf Industry News, as well as the rights to re-publish articles from the US company’s Golf Digest Title. EMAP outbid IPC for the titles.EMAP already owns Today’s Golfer and… Continue reading Emap Acquires Golf Titles
The latest national newspaper ABC circulation figures show the Times with a circulation of 599,358. This is a massive increase 66.6% year on year, with circulation increasing by 245,000 since last September when the cover price was reduced to 30p. The Times’ share of the quality daily market has increased from 15% a year ago… Continue reading Times Up 66.6% Year On Year
The Office of Fair Trading is conducting preliminary inquiries into BSkyB’s position in the UK satellite and cable market. The office wrote to nine cable companies last month asking whether they had had problems obtaining programmes from BSkyB or other suppliers. It is particularly concerned with BSkyB’s charges to cable operators.Many cable operators buy BSkyB’s… Continue reading BSkyB Under OFT Scrutiny
Meridian Broadcasting is to sponsor Take Two, a festival taking place in the Meridian area this September.The festival is part of the Kent Literature Festival; stars of Meridian’s series such as Cadfael, Miss Marple and Sharpe will be appearing, as well as theatre stars and musicians.The managing director of Meridian, Roger Laughton, said, “This year’s… Continue reading Meridian As A Sponsor
