IPC is to carry out research into the effect of the mid-market newspaper review sections.Mike Baker, divisional marketing controller told MediaTel that although final details are not yet agreed, they want to know whether the review sections are seen as a benefit by readers and especially as to whether people pay more attention to newspapers… Continue reading IPC To Study Newspaper Sections
Niall Hegarty and Philip Talbot, the two joint media planning directors at CDP Media are both to move to rival agencies. Philip Talbot is moving to Optimedia as international media director.BMP APPOINTMENTSNiall Hegarty has joined BMP to control the Boots business. Neil Hepburn has been appointed local media manager; Neil Allen has joined as a… Continue reading Appointments
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
TMD Carat has left the Association of Media Independents, and applied yesterday for membership of the IPA.The IPA’s quarterly meeting of Council next Thursday will decide if the application has been successful.Other Media Independents which belong to the IPA are:ZenithInitiative MediaMedia BusinessPattison Horswell DurdenMedia ShopBooth Lockett MakinBygraves BushellAMI 081 343 7779IPA 071 235 7020
Capital Radio yesterday announced a 33% rise in pre-tax profits to £11.7m for the year to September, with advertising revenue in the final quarter well ahead of the previous year.Capital Radio has won the tender to produce daily entertainment news bulletins for the National Network Radio initiative; Independent Radio News had also bid for the… Continue reading Capital Radio Increases Profits 33%
Sponsorship specialist Media Dimensions is launching a marketing initiative to increase press sponsorship which currently has nowhere near broadcast’s high profile. Bovril is to sponsor The Daily Mirror’s football pages from this weekend. The Association of Business Sponsorship for the Arts this week publishes figures showing that the value of arts sponsorship has fallen to… Continue reading Sponsorship Latest
Capital Radio yesterday announced a 33% rise in pre-tax profits to £11.7m for the year to September, with advertising revenue in the final quarter well ahead of the previous year.Capital Radio has won the tender to produce daily entertainment news bulletins for the National Network Radio initiative; Independent Radio News had also bid for the… Continue reading Capital Radio Increases Profits 33%
TMD Carat has left the Association of Media Independents, and applied yesterday for membership of the IPA.The IPA’s quarterly meeting of Council next Thursday will decide if the application has been successful.Other Media Independents which belong to the IPA are:ZenithInitiative MediaMedia BusinessPattison Horswell DurdenMedia ShopBooth Lockett MakinBygraves BushellAMI 081 343 7779IPA 071 235 7020
