The Daily Telegraph and Independent have entered into the price war initiated by News International, when it slashed the cover price of The Times to 30p. The Telegraph is handing out coupon books, which entitle readers to a half-price copy of the paper for 2 weeks, and the Independent is offering readers their money back… Continue reading Telegraph/Independent Price Promotions
Following the fall-out of radio one DJs (Newsline -28/9) Atlantic 252 have signed up Simon Bates and his popular “Our Tune” slot from January. Atlantic 252 sales director Andy Hawkins admits that he hopes to pick up disenchanted radio one listeners.The programme, a housewives favourite, is up for sponsorship, offering on-air credits, a solus 30-second… Continue reading Bates To Atlantic 252
Chief executive of Channel Four Michael Grade told the heritage select committee yesterday that the government should protect more sporting events from being grabbed by subscription-only satellite channels. Events such as the Grand National and Wimbledon were in danger, he said, as he gave evidence in the committee’s enquiry into the BBC’s future.Grade also warned… Continue reading Grade Speaks For Public Access Sport
IPC are looking for 20 women-targeted advertisers to take part in a new ad awareness study to be launched next year. The research will be conducted by Millward Brown using telephone interviews with around 10,000 women over the year. Respondents will be asked if they have recently seen any advertising for the brands either in… Continue reading New Ad Tracking Service
The Advertising Association sponsored a debate on Monday night in the House of Commons. The motion was “This House believes that the imposition of VAT on the printed word will inhibit the UK’s recovery from recession”.Arguments for the motion were made by Lord Beloff and Bill Cash MP with rousing support from the floor from… Continue reading AA Debate VAT On Press
The ITC has issued a warning to C4 over an episode of Brookside shown in May which showed a kitchen knife as a murder weapon. The edition of the soap when shown in its omnibus edition at 5.05pm breached the ITC’s programme code and was unsuitable for children’s viewing. The Commission states that if such… Continue reading ITC Warns C4
The Daily Telegraph and Independent have entered into the price war initiated by News International, when it slashed the cover price of The Times to 30p. The Telegraph is handing out coupon books, which entitle readers to a half-price copy of the paper for 2 weeks, and the Independent is offering readers their money back… Continue reading Telegraph/Independent Price Promotions
The Advertising Association sponsored a debate on Monday night in the House of Commons. The motion was “This House believes that the imposition of VAT on the printed word will inhibit the UK’s recovery from recession”.Arguments for the motion were made by Lord Beloff and Bill Cash MP with rousing support from the floor from… Continue reading AA Debate VAT On Press
Revenue for September, based on agency estimates, came in with a combined ITV/ C4 revenue of £166.335m – an increase on 15% on September 1992.Channel 4’s revenue came in at £29.5m, which represents 17.7% of the total and continues the slight downturn in C4’s performance in recent months. ITV’s revenue was estimated at £136.88.In terms… Continue reading TV Revenue And Shares – September
C4 estimate that by the end of the present 10 year licence period they will have paid ITV more than £200m-ITV will this year receive £30m+ from C4. The estimates are based on the 1990 Broadcasting Act’s stipulation which states that if C4’s share of net terrestrial revenue exceeds 14% then 50% of the excess… Continue reading Channel 4 Levy Estimates
