The ITC has ruled that in 1994 Channel 4 may only transmit up to 60% of the minutage “earned” by schools programmes.At present Channel 4 is allowed to transmit all the minutage foregone on weekday mornings because of the schools programming, and use it in the off-peak schedule. The ITC believed this to be unfair… Continue reading Channel 4 Advertising Minutage Review
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
The IPA and ISBA have announced that they recommend that teletext subtitling for TV commercials shoud be adopted as standard industry practice.This is to ensure that the messages of TV commercials reach all members of the population, including those who are deaf or hard of hearing; this should not only increase enjoyment for these viewers… Continue reading Subtitles For Commercials
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
Laser Sales has revised its offer to agencies following last week’s announcement.The new offer proposes a 100% payback until the end of December in cash instalments, so long as money is not taken out of the 1993 trading period.This latest offer appears to be acceptable to most agencies.
Following this morning’s announcement by Peter Brooke of the relaxation of ITV ownership rules, Central TV’s share price has risen 92p to 2183p.This follows expectations that Carlton and Granada would launch a bid for Central. Other bid battles are expected to be launched immediately.The nine ‘large’ companies which until now no ITV company could hold… Continue reading Central TV’s Shares Soar
Peter Brooke has announced this morning a relaxation in the ITV ownership rules which will allow a company to hold two regional licences in areas with the largest advertising revenue, but not the two London licences.It had been expected that there would also be exceptions to the rules made to protect HTV and Scottish channelsHowever… Continue reading ITV Ownership Rules – Announcement
MTV and Virgin have announced a new joint European marketing campaign. From November 27 Virgin Retail will broadcast MTV on monitors in its 14 prime site Megastore outlets in six countries.Virgin intends to extend its advertising campaign on MTV in 1994 and include additional in-store promotions.Virgin Retail – Sally Moore 071 4364060MTV 071 284 7777
The ITC has issued an invitation to apply for a local delivery licence covering the area of West Kent, including Sevenoaks, Tonbridge and Tunbridge Wells. A local delivery franchise is the new equivalent of a cable franchise and is the first to be advertised by the ITC.The deadline for applications is 28th February 1994 at… Continue reading New Local Cable Licence For West Kent
