Figures quoted in today’s Financial Times show the Times continuing to hold on to a circulation increase of more than 30% since cutting its price.The Manchester Evening News claims that its new colour magazine boosted sales last Wednesday by 12% week on week; sales on 15 September increased by 22,000.
The Independent on Sunday is to introduce more sections from October. There will be three broadsheet sections the current news section, plus an additional separate sports section, and the existing business section will increase from its current tabloid size to broadsheet.In addition, the supplement, the Sunday Review, will be given extra editorial pages. Ad director… Continue reading Independent On Sunday Alterations
The increasing use of advertorials carries legal difficulties, which are examined in a new quarterly newsletter from the PPA and law firm Clifford Chance. Advertorials must not mislead readers as to the origins of the feature. The current guidelines are explained in the Media Law Review. Other topics covered in the first issue are the… Continue reading ADVERTORIAL DIFFICULTIES EXAMINED
The Office of Fair Trading is making enquiries into the marketing agreement between More O’Ferrall Adshel and National Solus.The deal gives the companies 55% of all four-sheets; it is believed that the deal is the last hope for this sector of the industry.The Office of Fair Trading also asked for views on the position of… Continue reading Outdoor To Face OFT
Last night’s MRG meeting was devoted to 3 papers from the Sixth Worldwide Readership Symposium held in San Francisco in April. The papers were;Quality of Reading Measures Assessed by Qualitative Research – Hilary Cade of RSL MediaQuantifying the Qualities: Should We Measure Contacts or Relationships or Both? – Chris Minter of Readers DigestAudience Accumulation and… Continue reading MRG MEETING – READERSHIP RESEARCH
The increasing use of advertorials carries legal difficulties, which are examined in a new quarterly newsletter from the PPA and law firm Clifford Chance. Advertorials must not mislead readers as to the origins of the feature. The current guidelines are explained in the Media Law Review. Other topics covered in the first issue are the… Continue reading ADVERTORIAL DIFFICULTIES EXAMINED
The debate over changes in ITV ownership will come to a head in the autumn, at a meeting to be chaired by the Prime Minister. The nine largest ITV companies are banned under the 1990 Broadcasting Act from taking each other over.Mr Major will also decide on whether to extend the moratorium on other take-… Continue reading Major Will Decide TV Takeovers
The Office of Fair Trading is making enquiries into the marketing agreement between More O’Ferrall Adshel and National Solus.The deal gives the companies 55% of all four-sheets; it is believed that the deal is the last hope for this sector of the industry.The Office of Fair Trading also asked for views on the position of… Continue reading Outdoor To Face OFT
Figures quoted in today’s Financial Times show the Times continuing to hold on to a circulation increase of more than 30% since cutting its price.The Manchester Evening News claims that its new colour magazine boosted sales last Wednesday by 12% week on week; sales on 15 September increased by 22,000.
The Independent on Sunday is to introduce more sections from October. There will be three broadsheet sections the current news section, plus an additional separate sports section, and the existing business section will increase from its current tabloid size to broadsheet.In addition, the supplement, the Sunday Review, will be given extra editorial pages. Ad director… Continue reading Independent On Sunday Alterations
