Publishers of some 1,500 magazines have launched a national advertising campaign in advance of the Autumn Budget, to try and influence opinion against the possibility of a tax on reading.The ads will appear in magazines throughout the country and feature comments made by John Major on the standard of education in this country, such as… Continue reading Magazines Launch VAT Ad Campaign
The ITV airtime sales house which will handle sales for Granada, STV, Border Television and Grampian has announced its trading name and appointed an agency sales director.The company will be known as The Time Exchange and will begin trading on 1 January 1994.Mark Butterfield, account director at TSMS has been appointed agency sales director. MediaTel… Continue reading ITV Sales House New Details
According to the annual survey carried out by Willott Kingston Smith on marketing services companies the top 50 companies made aggregate losses of £558m. However, after removing amounts from earlier acquisitions (£611m at Saatchi and £22m at Aegis Group, for example) the underlying trading performance of the sector showed a modest improvement. 67% of the… Continue reading Agency Financial Survey
According to the annual survey carried out by Willott Kingston Smith on marketing services companies the top 50 companies made aggregate losses of £558m. However, after removing amounts from earlier acquisitions (£611m at Saatchi and £22m at Aegis Group, for example) the underlying trading performance of the sector showed a modest improvement. 67% of the… Continue reading Agency Financial Survey
Yesterday the ISBA 14th sponsorship conference entitled “Sponsorship – The Extra Dimension” was held at the Hilton Hotel in London.The conference was chaired by Kenneth Miles, Director General of ISBA. First to speak was Sean Jefferson, Brands Public Relations Manager of Bass Brewers. He was reponsible for the biggest ever sports sponsorship deal in Britain,… Continue reading ISBA Sponsorship Conference
The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.The posters feature a middle-aged man called Reg.… Continue reading Call For Ban On Regal Ads
The IPA has responded to the ITC Consultation document on its Code of Sponsorship.The IPA has said that it believes the code has been largely successful in striking a balance between encouraging development of sponsorship and avoiding the risk of provoking adverse viewer reactions. However, suggestions were made in areas of concern.* Advertiser Supplied ProgrammingThe… Continue reading IPA Responds To ITC Consultation Doc.
The ITV airtime sales house which will handle sales for Granada, STV, Border Television and Grampian has announced its trading name and appointed an agency sales director.The company will be known as The Time Exchange and will begin trading on 1 January 1994.Mark Butterfield, account director at TSMS has been appointed agency sales director. MediaTel… Continue reading ITV Sales House New Details
Yesterday the ISBA 14th sponsorship conference entitled “Sponsorship – The Extra Dimension” was held at the Hilton Hotel in London.The conference was chaired by Kenneth Miles, Director General of ISBA. First to speak was Sean Jefferson, Brands Public Relations Manager of Bass Brewers. He was reponsible for the biggest ever sports sponsorship deal in Britain,… Continue reading ISBA Sponsorship Conference
Radio 1’s new line – up, announced yesterday, includes a weekend slot for Danny Baker, poached from sister station Radio 5. Announcing the changes the station’s new controller, Matthew Banister, emphasised Radio 1’s commitment to live music, journalism and comedy.Three of the stations’ older DJs have announced their departure in recent weeks; Dave Lee Travis,… Continue reading RADIO 1 NEW LINE-UP
