National NewspapersThe NRS Average Issue Readership figures for April to September’93 show mixed results for the national newspapers. The Guardian faired well with its readership rising up above the 1.5m mark to 1,543,000, this is 110,000 more than its January to June figure. Other titles recording higher figures for this period, compared with January to… Continue reading APR-SEP’93 NRS COMMENTARY
Jenny Abramsky, the head of BBC radio news, has been appointed controller of the news and sports network to be launched next year.Jenny Abramsky said, “I am certain that the combined power of live sports broadcasting and an up to the minute news service which reflects the concern of listeners’ lives is a winner.”
The Incorporated Society of British Advertisers will urge the Government to simplify existing financial advertising regulations in a presentation to the Office of Fair Trading.The ISBA will respond to the OFT’s consultation document on the Consumer Credit Act 1974 on behalf of financial advisers. The ISBA believes that a fair balance between consumer protection and… Continue reading ISBA ADVICE ON FINANCIAL ADVERTISING
Michael Heseltine, trade and industry secretary, is to meet Britain’s leading broadcasters to try to draw up a co-ordinated industrial and export strategy for the industry.The meeting to be held on November 3 will look at programme production, distribution, and technology and research, with the emphasis to be on encouraging export. This could have policy… Continue reading Heseltine Meets TV Chiefs
BSkyB and News Datacom, the “smart card” decoder company, said yesterday that they will pursue all pirate card producers in both the civil and the criminal courts. BSkyB said yesterday that “Pirates are nothing more than common thieves”. This decision to prosecute is a deliberate change of policy by the company and an indication that… Continue reading Decoder Pirates To Be Prosecuted
The IPA has published the new entry criteria for the biennial Advertising Effectiveness Awards Competition. The 1994 Awards will centre around just three main categories, instead of the previous six. The new categories are: Products or services which are new, or have no significant history of advertising. New campaigns from previously advertised brands, which resulted… Continue reading IPA Changes Effectiveness Awards
The IPA has published the new entry criteria for the biennial Advertising Effectiveness Awards Competition. The 1994 Awards will centre around just three main categories, instead of the previous six. The new categories are: Products or services which are new, or have no significant history of advertising. New campaigns from previously advertised brands, which resulted… Continue reading IPA Changes Effectiveness Awards
BSkyB and News Datacom, the “smart card” decoder company, said yesterday that they will pursue all pirate card producers in both the civil and the criminal courts. BSkyB said yesterday that “Pirates are nothing more than common thieves”. This decision to prosecute is a deliberate change of policy by the company and an indication that… Continue reading Decoder Pirates To Be Prosecuted
The Daily Telegraph and The Sunday Telegraph are launching a major promotion this autumn, in a move they expect will add 10,000 copies to the daily circulation figures.From tomorrow, for a period of 70 days, a token will be published in both papers. Readers collecting enough tokens will be entitled to up to 20% discount… Continue reading Telegraph Launches Holiday Offer
The BBC yesterday won an undertaking in the High Court that it will remain part of the Star TV service in Asia until the full hearing of a contract dispute, following the writ issued by the BBC against News Corporation. (Newsline 18/10)News Corporation threatened to terminate the BBC’s 10 year contract because of the planned… Continue reading BBC And Star TV Truce
