Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music… Continue reading C4 Deal With TAG Lager
MAI, the financial services, information and media group headed by Lord hollick, and owner of Meridian broadcasting company yesterday announced its profits for the year to June 30.Pre-tax profits were up 13% to £80.2m. Although separate figures for Meridian were not available, it was revealed that Meridian was ahead of budget.Southern Newspapers recorded pre-tax profits… Continue reading MAI/Southern Newspapers Profits
Yesterday at a presentation for advertisers ITV Sport revealed its plans for the new season, supported by new qualitative research.ITV is to focus on four key sports; Football, Rugby, Boxing and Athletics. Matthew Lorenzo, ITV’s new network football presenter, said that sport will be their major weapon in fighting for viewers.Despite the loss of the… Continue reading ITV Sports Presentation
Last month the average weekly cinema admissions figure topped the 3 million mark for the first time in 20 years. The August’93 figure of 3.19m was an increase of 28.7% on August’92 and an increase of 9.6% on July’92.August is generally a good month for admissions due to the school holiday period, which was boosted… Continue reading Cinema Admissions Rise Above 3m
Last month the average weekly cinema admissions figure topped the 3 million mark for the first time in 20 years. The August’93 figure of 3.19m was an increase of 28.7% on August’92 and an increase of 9.6% on July’92.August is generally a good month for admissions due to the school holiday period, which was boosted… Continue reading Cinema Admissions Rise Above 3m
The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.Children watch an average of 5 hours a day in front of a… Continue reading Youth TGI Survey Results
The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.Children watch an average of 5 hours a day in front of a… Continue reading Youth TGI Survey Results
Sky Television has confirmed that it is planning to bid for exclusive rights to cover Wimbledon and domestic Test cricket.
Figures for the first full week of viewing to the newly launched satellite channels and Sky’s Multichannel paid-for package have been released by BARB.Comparing the last full week of August, before the changes on 1st September, with the week ending 12th September it appears that Sky 1 encryption has lost it 1.4% of its total… Continue reading Latest Satellite Viewing Figures
VideoTrak from Media Vision Research has released its latest findings, which provide BARB viewing figures on pre-recorded videos.The research shows that on average, two thirds of a video’s audience tends to be under the age of 35. This compares very favourably to TV viewing figures where only one third of the audience is comprised of… Continue reading Videos Beat TV For Under 35s
