More Uk articles

RAJAR Quarter 1 1993 will be published in 2 – 3 weeks time, with no changes to the methodology. The survey will cover Atlantic, Classic, Network IR and the full TSA London stations.

The former MD and Media Director of Hall Advertising has set up a new agency in Edinburgh, Barbara Moyses and Partners. Paul Elborne, also previously with Hall has moved to the new company which has already gained business from a former Hall client, John Menzies, and is handling planning work for Baillie Marshall.A tie-up with… Continue reading New Scottish Agency

The Radio Authority has today issued its response to the government’s green paper, “The Future of the BBC”, rejecting the idea that BBC stations should take any form of advertising or sponsorship – BBC services permitted to take advertising or sponsorship should ‘not remain within the BBC’.On the subject of public service broadcasting the Radio… Continue reading Radio Authority Response To Green Paper

Aspen Communications has sold its 13% stake in the GWR Group, which has a significant interest in Classic FM, for an estimated £1.9m. Some of the proceeds of the sale will be used for the expansion of Aspen’s core printing, marketing and media activities.

Having analysed the methodology used in its first survey, RAJAR has issued a statement that the analysis has ‘not revealed any fundamental design or operation faults’. Questions had been raised about the survey because its results differed greatly from the ‘old’ JICRAR data.Further investigation will however take place in the following areas: Representation of young… Continue reading Rajar Methodology Results

Teletext is to add seven new sections to its ITV and C4 service. The new sections include regional transport directories, education pages and environmental features.

Carlton Television is planning to screen a series of new commercial breaks which will be targeted at younger and more upmarket viewers.The breaks have been allocated to the slot after News at Ten and will be launched during the summer on Carlton’s regional programming.In the hope that the ad breaks will attract some of Channel… Continue reading Carlton Plans New Ad Breaks

The latest Spring coverage and frequency analysis on LTA’s TRAC database is now available on MediaTel. Covering underground stations, the data can be used to analyse the effectiveness of different poster sites/sizes against a wide selection of target audiences.The TRAC database is available free of charge to all MediaTel subscribers.

Sega is making plans to transmit the company’s video games through US cable operators Telecommunications Inc and Time Warner. Should the deal go ahead Sega games will be available through networks from next year.

Europress Publishing, publisher of Game Boy Action, is set to launch a new monthly computer magazine. Mega Action is due for release on May 20.The new A4, 64 page, full colour glossy will cover news, reviews, previews, hints and tips for players of the Sega Megadrive. The magazine will launch with a print run of… Continue reading Mega Action For Europress