In a report released yesterday, accountants BDO Binder Hamlyn revealed how the addition of VAT to UK magazines could spell disaster for smaller publishers and have a knock-on effect on the industry as a whole.The report figures are based on a detailed survey of 20 of the UK’s largest magazine publishers. A further 48 companies… Continue reading BDO Outlines Effects Of VAT On Mags
Visa has signed a deal with the International Olympic Committee to use the Olympic heading in its marketing until the 1996 Games. The announcement follows both Kodak and Coca-Cola signing up in similar contracts.
Midland Bank looks set to sponsor the £1,000 CashCall on Atlantic 252 to promote its Live Cash account.
The ITV network may lose top soap Coronation Street unless it agrees to up the price paid to Granada for each episode.At present the network’s highest rated programme is only given £76,000 per episode, half of that paid out to The Bill. If an agreement is not reached Granada says it will consider offers from… Continue reading Coronation Street May Leave ITV
After 10 years of business, Heineken is to withdraw its sponsorship of British ice hockey, believing that its marketing objectives have changed since the deal began in 1983. The Ice Hockey Association is already actively seeking a new sponsor for all activities.
Comic-strip hero, Roy of the Rovers, will sadly meet a tragic end next month because of a massive fall in sales for the title in recent years.The character has been in the spotlight since 1954 when he appeared on the cover of ‘Tiger’ but he really took off in 1976 with the launch of the… Continue reading Roy Of The Rovers Hits Rocky Ground
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
The Periodical Press Association issued a warning to publishers this morning that over 4,000 jobs could be lost within the magazine industry if the Government pushes ahead with its intention to add 17.5% VAT to all magazines and newspapers.Speaking at a press conference Neil McRae, chairman of the PPA, introduced a report issued by the… Continue reading 20% Magazine Jobs At Risk Says PPA
Chief executive of Saatchi & Saatchi, Robert Louis-Dreyfus, is leaving his position to take up a lead post with German sports company, Adidas.Having bought 15% of Adidas International, Louis-Dreyfus will take over as president in early April. He will be replaced at Saatchi by Charles Scott.
